There has been a lot of debate recently about whether or not hotels should put a link to TripAdvisor on their website.
Some hospitality marketers are of the opinion that you shouldn’t call attention to reviews. They believe that you could lose business to your competitors because of the multiple ads on TripAdvisor. They also think you shouldn’t direct potential guests to view content that you have no control over.
Other hospitality marketing companies, O’Rourke Hospitality Marketing included, believe that you should most definitely include the TripAdvisor link on your site. Below are some reasons why. (more…)
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