Many hoteliers are asking themselves that very question, ‘Does my hotel really need a mobile strategy?’ They are questioning the reasons why they should enter into the mobile market, how their hotel and their guests will benefit from mobile, what amount of time and financial commitment is involved, and what type of mobile strategy would be best for them and deliver the highest return on investment. In this article we will offer our insights to the questions posed above, and provide you with an overview of the mobile market today and the many opportunities that mobile opens up for the hotel industry. (more…)
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