Brian Boland, Facebook Performance Solutions Manager, spoke with Tom O’Rourke, Founder/CEO of O’Rourke Hospitality Marketing, about how hotels can benefit from using Facebook Ads. Brian explained that if your target audience has seen your hotel ads on Facebook they are more likely to conduct searches on your hotel or click on your hotel listing when it appears in the search engine results pages. He also explained that your hotel can create ads that are highly targeted to very specific audiences and you can specify different age groups, genders, interests, and more. Facebook ads are also effective because of the social component. For example if a guest is a fan of your Facebook page you can also send very targeted ads to their friends.
Posts Tagged ‘SES Chicago 2009’
Augmented Reality App From Yelp- O’Rourke Interview with Colleen Curtis
Tuesday, January 5th, 2010We met up with Colleen Curtis, Midwest Regional Director of Yelp, at SES Chicago in December. Tom ORourke, Founder/CEO of ORourke Hospitality Marketing, asked Colleen if she could explain the new augmented reality app from Yelp. Colleen explained that there is a Yelp app for the iPhone and one for the Android. The iPhone has Monacle, which has an augmented reality function which allows users to point their phone on the street and find out the location and ratings of nearby bars and restaurants. The virtual listings appear as an overlay of the (reality) image you see through your camera. This app is great for travelers and can be thought of as the new e-concierge to help your guests find their way around your city!
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