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Posts Tagged ‘seo’

O’Rourke Team Attends Pro SEO Boston Seminar

Monday, June 6th, 2011

O’Rourke Hospitality CEO Tom O’Rourke and SEO Specialist Melanie Pappas recently attended the Pro SEO Boston Seminar sponsored by Distilled and SEOmoz. It was an amazing (albeit intense!) two days of comprehensive SEO tips and tricks from some of the top names in the industry, including SEOmoz CEO & Co-Founder Rand Fiskin and Distilled Founder Will Critchlow.

The biggest takeaway for us? Search has gone social. And the more mainstream channels like Facebook and Twitter are only the beginning.

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Posted in Blogs, Conferences, O'Rourke News, seo | No Comments »

Tip One: Optimize for Natural Search

Wednesday, July 15th, 2009

What is Natural Search?

Natural (or organic) search is the term used to describe the results displayed on the left hand side of a search engine results page based on a specific keyword query. The listings on the top and right hand side of the page are paid sponsored links. Below is an example of a Google results page for the search query “New England Weddings”.

Natural or Organic Search

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Posted in seo | 8 Comments »

Leverage Blended Search and Boost your Hotel’s Search Ranking Position

Thursday, April 30th, 2009

What is Blended Search?

In May 2007 Google launched Universal Search which is also commonly referred to as Blended Search. Ask, MSN, and Yahoo began shortly after. When you search on a word or phrase in Google, such as Disneyland, the universal navigation bar at the top of Google displays contextual navigation links such as web / images / maps / news / video.

final blended search

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Posted in seo | 3 Comments »