O'Rourke Hospitality Marketing on Linkedin.com O'Rourke Hospitality Marketing on Facebook O'Rourke Hospitality Marketing on Twitter O'Rourke Hospitality Marketing Blog

Posts Tagged ‘SEO for Hotels’

Tip 5: Install Analytics on Your Hotel Website

Monday, November 23rd, 2009

Are you tracking the return on investment from your hotel website? Do you know how many visitors your site receives every day? Are you analyzing the metrics on the pages viewed, the time spent on your site, and the exit pages? Do you know how visitors were directed to your site?

If you have analytics installed on your website then you have access to this information. However, our research this month revealed that 41.8% of New England first class and luxury hotels don’t have analytics installed on their website!


Analytics Chart C

(more…)

Tags: , , , , , , ,
Posted in Analytics, Hotel Websites, Internet, Internet Marketing | 5 Comments »

Don’t be Invisible Online – Learn which Websites Travelers Use to find Hotels and be Seen!

Monday, September 28th, 2009

computer

We all know that travelers use the internet to research, plan, and book their trips, but we don’t always know exactly how, or in what stages, they are using it.

It’s important to step back, look at research on travelers’ search behavior, and ask yourself if your online efforts, such as your website and internet marketing strategies, correlate with your guests’ online behavior and preferences. The knowledge gained from this research can also help you forecast how your guests may use the internet in the future.

YPartnership released the 2009 National Leisure Travel MONITOR last June. This is a widely acclaimed consumer research report on the attitudes, preferences, and travel habits of Americans. The report is based on a national survey of 1,590 leisure travelers during February and March. There is also a Business Travel MONITOR available. (more…)

Tags: , , , , ,
Posted in Uncategorized | 3 Comments »