Brian Boland, Facebook Performance Solutions Manager, spoke with Tom O’Rourke, Founder/CEO of O’Rourke Hospitality Marketing, about how hotels can benefit from using Facebook Ads. Brian explained that if your target audience has seen your hotel ads on Facebook they are more likely to conduct searches on your hotel or click on your hotel listing when it appears in the search engine results pages. He also explained that your hotel can create ads that are highly targeted to very specific audiences and you can specify different age groups, genders, interests, and more. Facebook ads are also effective because of the social component. For example if a guest is a fan of your Facebook page you can also send very targeted ads to their friends.
Posts Tagged ‘O’Rourke Hospitality’
Sir Martin Sorrell’s Forecast for 2010, Is Your Hotel Looking Ahead?
Monday, November 9th, 2009
Sir Martin Sorrell finally appeared at Ad Tech NY this year, after turning down the invitations of the last three years. He opened Ad Tech with his keynote presentation on ‘What’s coming in 2010.’ He focused on New Markets, New Media, and Consumer Insights.
Sir Martin Sorrell is the founder of WPP, one of the world’s leading communications services groups and a member of the FTSE-100, FTSE-Eurotop 300, the MSCI and BusinessWeek’s Global 1000 companies. GroupM, JWT, Ogilvy and Mather, Young & Rubicam and Grey are all part of the WPP Group. (more…)
Proof that Social Media can Help your Hotel’s Business
Monday, November 2nd, 2009
By now you have probably read many articles about how Twitter can help increase business at your hotel, but are you convinced? Really the best way to find out is to try it for yourself and see if it generates any business for you. It may not happen automatically, but over time you will very likely bring in new bookings through Twitter.
We recently interviewed Juli Lederhaus, The General Manager at the Hawthorne Hotel, about how blogging has helped her increase business. Juli has also embraced the use of Twitter and has 327 followers. She enjoys the personal connections with her guests and tweets about new blog posts, special events, and just about anything she believes will be useful or helpful to her guests. Juli states that she has generated many new bookings through Twitter and shared the following example with us.
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Prepare Your Hotel for Google Sidewiki Comments! Tips on What Your Hotel Should Do, and How to Monitor Reviews with RSS Feed
Wednesday, November 25th, 2009It’s been two months since Google introduced Sidewiki on September 23, but it hasn’t really caught fire . . . yet. When it was first announced, there was a lot of buzz on blogs and news sites, and it felt that the internet would be taken over by user-generated comments and opinions, but so far it hasn’t gained that much traction. We believe it will catch on soon, and that your hotel should be prepared for when it does.
What is Google Sidewiki and will it go mainstream?
Sidewiki is part of a Google Toolbar browser plug-in that allows users to open a sidebar on any website they are visiting and comment freely on anything they like; the website, the content, how they feel about the topic or the brand, or what they had for breakfast. These comments can then be seen by other visitors to the site (provided they have downloaded the Sidewiki toolbar) and they can leave comments as well. Users can also add links and videos, and share their comments through E-mail, Twitter or Facebook. (more…)
Tags: block sidewiki, Google Sidewiki, Google Toolbar, hotel internet marketing, how do I download sidewiki, monitor sidewiki comments, O'Rourke Hospitality, Reputation Management, Sidewiki for hotel websites, sidewiki RSS Feed
Posted in Hotel Websites, Internet Marketing, Reputation Management, Travel Review Sites, seo | 1 Comment »