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Posts Tagged ‘keyword research’

O’Rourke Hospitality Marketing to Attend the SEOmoz Seminar

Friday, August 21st, 2009

SEOmoz pic.

O’Rourke Hospitality Marketing will attend the 2009 SEOmoz PRO Training Series in Seattle WA, next week, August 24th & 25th.

The SEOmoz PRO Training Series is a two-day training seminar that will focus on Tips, Tricks, and Tactics in SEO from industry experts including Rand Fishkin, Todd Malicoat, Dave Naylor, Vanessa Fox and Ben Jesson.

The core curriculum consists of Content Creation, Site Architecture, Linkbuilding, Keyword Research, Social Media Marketing, Conversion Rate Optimization, Competitive Intelligence, Vertical Search, and Search Engine Penalties & Guidelines.

This annual seminar is limited to 220 attendees and as described by SEOmoz, “As always, this is not a conference, it is an in-depth, fast-paced, educational training seminar designed to take your SEO game to the next level. With two full days of candid, no-holds-barred content from leading industry figures, you will walk away a better SEO than when you started”.

O’Rourke will keep you informed with real-time recaps of the training seminar through our blog entries and videos. You can subscribe to our blog through the RSS feed. We will share with you the latest SEO hints and secrets that can put you way ahead of your competition!

Tip One: Optimize for Natural Search

Wednesday, July 15th, 2009

What is Natural Search?

Natural (or organic) search is the term used to describe the results displayed on the left hand side of a search engine results page based on a specific keyword query. The listings on the top and right hand side of the page are paid sponsored links. Below is an example of a Google results page for the search query “New England Weddings”.

Natural or Organic Search

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