Patrick Bultema, CEO of CodeBaby, gave a thought-provoking presentation at the 2009 Inbound Marketing Summit in Boston, titled ‘Emotion Online: The Challenge of Making the Human Connection in a Digital World.’ He spoke about how corporations can rouse customers’ emotions to generate loyalty.
Bultema claims that there have been great innovations in our understanding of Emotional Intelligence in the last 10 years. In the past, it was thought that people should trust reason over emotions, but new studies question that theory. Bultema strongly recommends the neuroscience book, ‘How We Decide’, by Johah Lehrer. This book studies how emotions play a vital part in decision-making. One conclusion of the research reveals that people who have brain damage to the emotional center of their brain are unable to make decisions, because their rational brain will endlessly debate the pros and cons over a course of action for even insignificant decisions such as if they should eat white or brown toast.
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