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Posts Tagged ‘Hotel Website Design’

20 Secrets of Top-Converting Websites and How They can Boost Your Hotel Bookings

Tuesday, December 22nd, 2009

Re-cap of Bryan Eisenberg’s presentation at SES Chicago

 

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If the average conversion rate for a website is around 3 percent, why do some websites achieve a 10 percent conversion rate? What do they do that the others don’t? This is the question that Bryan Eisenberg set out to answer in his presentation ‘20 Secrets of Top-Converting Websites’ at the SES Chicago conference this December. Bryan revealed 20 of his most valuable tips that will help you increase your hotel website conversion rate. Bryan is a New York Times bestselling author and a recognized authority in improving conversion rates, persuasion architecture and persona marketing.

First of all, what is a conversion? A conversion is when someone takes a desired action on your website i.e. they purchase a product, download a whitepaper, or in the case of the hotel industry, they make a reservation. You may attract a lot of traffic to your website but this means nothing if your site isn’t designed to facilitate conversions. (more…)

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Has Your Hotel Ever Asked, “What Would Google Do?”

Thursday, December 10th, 2009

Recap of Jeff Jarvis presentation at SES Chicago

 

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Jeff Jarvis, author of ‘What Would Google Do?’ kicked off the Search Engine Strategies Conference in Chicago last Monday.  He spoke about Google bigotry and how some traditional news corporations view Google as a monster, or Godzilla, and Google views itself as Snuffleupagus, who is harmless and just wants to help. He also addressed media as a process, not a product, and outlined some traits that make Google so successful. We took a look at how hotels can apply these same philosophies to build a better brand. (more…)

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Tip 5: Install Analytics on Your Hotel Website

Monday, November 23rd, 2009

Are you tracking the return on investment from your hotel website? Do you know how many visitors your site receives every day? Are you analyzing the metrics on the pages viewed, the time spent on your site, and the exit pages? Do you know how visitors were directed to your site?

If you have analytics installed on your website then you have access to this information. However, our research this month revealed that 41.8% of New England first class and luxury hotels don’t have analytics installed on their website!


Analytics Chart C

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Posted in Analytics, Hotel Websites, Internet, Internet Marketing | 3 Comments »