With the emergence of internet marketing and social media, the traditional marketing rules have shifted. Hotels can now communicate with their guests through multiple online channels, many of which are inexpensive or free. If you have read any of our other monthly tips, you will know that we have been conducting research on New England hotels and reporting on their internet marketing efforts. This month we focused on videos, and our research revealed that 77% of New England first class and luxury hotels don’t use videos!

