At Ad Tech NY this month we caught up with Jared Simon, V.P. of Corporate Development at TurnHere Internet Video, and we asked him to share with us his case study about InterContinental Hotels & Resorts.
Rather than produce one television spot, InterContinental Hotels & Resorts chose to produce online videos which showcase more than 150 cities where their hotels are located. Working with TurnHere, they were able to produce more than 700 stunning videos for the same price it would have cost to produce just one television spot.
These intriguing videos are narrated by the concierge of the hotel who takes the viewer on a tour of the city. The videos have been extremely successful and have been used across the brand’s online marketing initiatives. The videos have also been picked up by numerous editorial sites which is free publicity for InterContinental. Below is a video clip where Jared talks about the concept, process, and result of this innovative video project.
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Prepare Your Hotel for Google Sidewiki Comments! Tips on What Your Hotel Should Do, and How to Monitor Reviews with RSS Feed
Wednesday, November 25th, 2009It’s been two months since Google introduced Sidewiki on September 23, but it hasn’t really caught fire . . . yet. When it was first announced, there was a lot of buzz on blogs and news sites, and it felt that the internet would be taken over by user-generated comments and opinions, but so far it hasn’t gained that much traction. We believe it will catch on soon, and that your hotel should be prepared for when it does.
What is Google Sidewiki and will it go mainstream?
Sidewiki is part of a Google Toolbar browser plug-in that allows users to open a sidebar on any website they are visiting and comment freely on anything they like; the website, the content, how they feel about the topic or the brand, or what they had for breakfast. These comments can then be seen by other visitors to the site (provided they have downloaded the Sidewiki toolbar) and they can leave comments as well. Users can also add links and videos, and share their comments through E-mail, Twitter or Facebook. (more…)
Tags: block sidewiki, Google Sidewiki, Google Toolbar, hotel internet marketing, how do I download sidewiki, monitor sidewiki comments, O'Rourke Hospitality, Reputation Management, Sidewiki for hotel websites, sidewiki RSS Feed
Posted in Hotel Websites, Internet Marketing, Reputation Management, Travel Review Sites, seo | 1 Comment »