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Posts Tagged ‘Hawthorne Hotel’

Proof that Social Media can Help your Hotel’s Business

Monday, November 2nd, 2009

Twitter bird

By now you have probably read many articles about how Twitter can help increase business at your hotel, but are you convinced? Really the best way to find out is to try it for yourself and see if it generates any business for you. It may not happen automatically, but over time you will very likely bring in new bookings through Twitter.

We recently interviewed Juli Lederhaus, The General Manager at the Hawthorne Hotel, about how blogging has helped her increase business. Juli has also embraced the use of Twitter and has 327 followers. She enjoys the personal connections with her guests and tweets about new blog posts, special events, and just about anything she believes will be useful or helpful to her guests. Juli states that she has generated many new bookings through Twitter and shared the following example with us.

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Tip Three: Write a Blog

Thursday, September 17th, 2009

Our Internet Marketing Tip this month focuses on the benefits of blogging. We had the pleasure of speaking to Juli Lederhaus, General Manager of the Historic Hawthorne Hotel in Salem Massachusetts. Juli is a pioneer in blogging and has written a post every day since 1995.

Juli shares with us what inspired her to start blogging, “Ever since the internet came around I always wanted to have a way to talk to our guests directly. The whole HTML thing was so complicated so I was looking for a way to do that and I went to a seminar and thought this is exactly what I need. So I came back to the hotel that day and I set up our blog and I’ve been blogging every single day – haven’t missed a day in over 4 years!”
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