Tips on How Your Hotel Can Use Both Tactics in 2010
Ever since social media arrived on the scene there has been speculation that it would be the death of e-mail. Some claim that e-mail is on the decline, and it is the old way of communicating. That is not exactly the case. E-mail is not threatened by social media, in fact it is the home base of all accounts, it drives social web activity, and it can work in sync with social media to increase overall message reach and engagement. We will discuss how social media has affected e-mail usage, explain why your hotel should use the two in conjunction, and give you some tips on how to use the two tactics together.
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