We all know that travelers use the internet to research, plan, and book their trips, but we don’t always know exactly how, or in what stages, they are using it.
It’s important to step back, look at research on travelers’ search behavior, and ask yourself if your online efforts, such as your website and internet marketing strategies, correlate with your guests’ online behavior and preferences. The knowledge gained from this research can also help you forecast how your guests may use the internet in the future.
YPartnership released the 2009 National Leisure Travel MONITOR last June. This is a widely acclaimed consumer research report on the attitudes, preferences, and travel habits of Americans. The report is based on a national survey of 1,590 leisure travelers during February and March. There is also a Business Travel MONITOR available. (more…)
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