“Southwest Airlines is riding the blogosphere like a wild horse,” says the program description of Paula Berg’s talk at the Inbound Marketing Summit in Boston.
Berg opens her presentation by talking about the Southwest Airline TV show where the camera followed passengers and crews around behind the scenes of the Airport. With the show they were able to reach a totally different demographics than before, which was basically males involved in business with an interest in sports. The show was aired on a Monday night and then on Tuesday two interesting things would happen; one the revenue would go up 9%, and two, they would receive a lot of job applications. (more…)
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