You have a solid list of email contacts that you’ve built up over years, but do you have any other information about the recipients besides their email address? Did they travel with kids, on business, for a particular conference or on a romance package? All of these little details can help you improve your email marketing results and your relationships with your guests. Today’s tech-savvy travelers are used to personalized, targeted messaging and they are expecting you to deliver the same level of service to their inboxes.
A recent e-Dialog survey of US and UK internet users revealed that email recipients are interested in emails that show the company’s knowledge of their likes, dislikes and if they were a returning customer or not. (more…)
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