Are you tracking the return on investment from your hotel website? Do you know how many visitors your site receives every day? Are you analyzing the metrics on the pages viewed, the time spent on your site, and the exit pages? Do you know how visitors were directed to your site?
If you have analytics installed on your website then you have access to this information. However, our research this month revealed that 41.8% of New England first class and luxury hotels don’t have analytics installed on their website!
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