Welcome to O’Rourke Hospitality’s Blog! Our blog posts are written for and about the Hospitality Industry. We have a wealth of information we would like to share with our readers including our research findings, latest industry trends, and monthly Internet Marketing tips. Sign up to receive our monthly tips directly to your e-mail!
Our clients often ask us if they should use Facebook ads. Many hotels are skeptical about using the ads and question if they will be effective or not. We recommend that hotels do use Facebook ads, but that they do so with clear goals in mind, and that they follow best practices when it comes to designing, targeting, testing, and tracking their ads.
Before using Facebook ads, hotels should understand the advertising platform. As with any advertising medium, the objective of using Facebooks ads is to increase your business. Facebook ads have the power to do this, but as their representatives often state, their platform is primarily in demand generation rather than demand fulfillment.1
Brian Boland, Facebook Performance Solutions Manager, spoke with Tom O’Rourke, Founder/CEO of O’Rourke Hospitality Marketing, about how hotels can benefit from using Facebook Ads. Brian explained that if your target audience has seen your hotel ads on Facebook they are more likely to conduct searches on your hotel or click on your hotel listing when it appears in the search engine results pages. He also explained that your hotel can create ads that are highly targeted to very specific audiences and you can specify different age groups, genders, interests, and more. Facebook ads are also effective because of the social component. For example if a guest is a fan of your Facebook page you can also send very targeted ads to their friends.
Re-cap of presentation ‘Critical Email Prospecting Strategies for 2010’
Jay Schwedelson, Corporate Vice President of Worldata, focused on the newest trends and lastest developments in prospecting, in his presentation ‘Critical Email Prospecting Strategies for 2010,’ at the Email Evolution Conference 2010 in Miami Beach, Florida. Below are some quick tips your hotel can use to improve your email marketing campaigns:
• Test your e-mail creative on a mobile device to make sure it displays correctly.
• Keep your e-mail campaign on a server so that people can access the message at a later date.
• Don’t use recipients’ names in the subject lines because they can be picked up by spammers.
• Include the offer deadline date in the subject line. This can increase open rates by 39% (i.e. offer ends Jan 31st). Read the rest of this entry »
O’Rourke is attending the Email Evolution Conference in Miami Beach, Florida, February 1-3. This conference is sponsored by the Email Experience Council and the DMA, and will focus on how email and digital media drive each other and how businesses can gain the most ROI by utilizing a multichannel strategy. O’Rourke will keep you updated on best practices and new strategies to help your hotel email marketing campaign excel. You can follow the twitter stream of the conference by searching on the hashtag #EEC10 (on a site such as search.twitter.com). Read the rest of this entry »
Dan Siroker Shares Lessons Learned From the Unprecedented Campaign
Dan Siroker, former deputy New Media Director of the Obama Presidential Transition, gave a keynote presentation at SES Chicago in December about how he and his team used Data to win the Obama presidential election, and the lessons they learned along the way. Your hotel can learn from these lessons and apply them in your own internet marketing campaign.
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