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Archive for the ‘Videos’ Category

Attract Guests to Your Hotel by Producing Video Content Related to Travel – O’Rourke Interview with Tubemogul Co-Founder Brett Wilson

Tuesday, December 1st, 2009

Hotels and other brands can reach their target audience by providing them with helpful information or interesting content they are looking for, whether it be through videos or articles. The content you create doesn’t always have to be directly about your hotel, but could also be about anything relevant to travel or the city you are located in. For example, if you have a hotel in Chicago you could consider creating short video clips of great restaurants in the city. Someone planning on traveling to Chicago may very well conduct a search in Google on ‘restaurants in Chicago,’ and find your video.

Even though you are not directly promoting your hotel in the video, your brand will still be associated with the content, and you could have a link back to your hotel website. Once you discover and create the content your target audience is searching for, you must also take steps to promote your video online, and optimize it with keywords so it will appear in the search engine results pages.

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InterContinental Hotels Online Videos Prove More Effective Than T.V. Spot

Friday, November 13th, 2009

At Ad Tech NY this month we caught up with Jared Simon, V.P. of Corporate Development at TurnHere Internet Video, and we asked him to share with us his case study about InterContinental Hotels & Resorts.

Rather than produce one television spot, InterContinental Hotels & Resorts chose to produce online videos which showcase more than 150 cities where their hotels are located. Working with TurnHere, they were able to produce more than 700 stunning videos for the same price it would have cost to produce just one television spot.

These intriguing videos are narrated by the concierge of the hotel who takes the viewer on a tour of the city. The videos have been extremely successful and have been used across the brand’s online marketing initiatives. The videos have also been picked up by numerous editorial sites which is free publicity for InterContinental. Below is a video clip where Jared talks about the concept, process, and result of this innovative video project.

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Posted in Conferences, Internet Marketing, Videos, seo | 2 Comments »

Chris Brogan Interview – Hotels that Listen in Social Media Generate Business

Wednesday, October 28th, 2009

Chris Brogan was very busy running the show at the 2009 Inbound Marketing Summit in Boston, MA, yet being the cool guy that he is, he took the time to share his own insight with us on how hotels should be using Social Media.

Chris is President of New Marketing Labs, and one of the masterminds behind the Inbound Marketing Summit Conferences. He is also the co-founder of the PodCamp new media conference series. His blog ranks #1 on the Ad Age Power 150, and in the top 100 on Technorati. Chris is the co-author of the New York Times Bestseller, ‘Trust Agents,’ with Julien Smith. Trust Agents is about using the web to build influence, improve reputation, and earn trust, as explained on the cover of the book.

Tom O’Rourke, founder/president of O’Rourke Hospitality Marketing caught up with Chris at the Summit, and asked him his thoughts on how the Hotel Industry should be using Social Media. Tom explained to Chris that many General Managers of hotels are thinking of getting into social media, but they aren’t too sure how to use it, or how to staff it. Many are not sure how it is going to help them in the business. He asked Chris what he would recommend to these general managers.

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Posted in Conferences, Reputation Management, Social Media, Travel Review Sites, Videos | No Comments »

Tip Four: Create Videos for Your Hotel

Monday, October 19th, 2009

With the emergence of internet marketing and social media, the traditional marketing rules have shifted. Hotels can now communicate with their guests through multiple online channels, many of which are inexpensive or free. If you have read any of our other monthly tips, you will know that we have been conducting research on New England hotels and reporting on their internet marketing efforts. This month we focused on videos, and our research revealed that 77% of New England first class and luxury hotels don’t use videos!


Percentage of NE hotels not using Video

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Posted in Internet Marketing, Videos | 1 Comment »

How to Edit, Export, and Upload your Hotel Videos – Easy Technical Tips

Wednesday, September 9th, 2009

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Videos are extremely popular on the internet and hotels can greatly benefit from this exciting medium. Potential guests are tired of hearing about how great a hotel is – they want to see it for themselves. Videos can strengthen your online presence, drive more traffic to your website, and help you achieve a higher ranking position in the search engine results pages.

The emergence of social media has shaken up the traditional ways of marketing and has created new channels that allow you to interact with your guests instead of just selling to them. Guests now have access to user-generated content, including review sites such as TripAdvisor, and they want a human voice and information that tells them the real deal about your hotel including the positives and negatives.

So how should videos be used today? Well the answer is in many ways. We still recommend that you have professionally shot promotional videos about your hotel and city. You should not attempt to create this type of video yourself because it could be a lower quality and have the appearance of a low-budget commercial.

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