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How Can Social Search Impact my Hotel?

Wednesday, November 11th, 2009

In late October Bing announced that it would integrate Twitter into its search engine results pages, and within hours Google announced that it too would include Twitter updates. I am sure people thought, ‘That’s great news, but how will that impact me and my business?’ As hoteliers, this could have a huge impact on your business if you are not participating in social media and communicating through today’s social platforms.

Google’s goal is to create the most comprehensive, relevant, and fastest search in the world. It doesn’t get much faster than if you are including up to the minute data. Their view is that the next time you search for a hotel, you can be aided by a real-time observation. (more…)

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Posted in Internet Marketing, Search, Social Media, Uncategorized, seo | No Comments »

Proof that Social Media can Help your Hotel’s Business

Monday, November 2nd, 2009

Twitter bird

By now you have probably read many articles about how Twitter can help increase business at your hotel, but are you convinced? Really the best way to find out is to try it for yourself and see if it generates any business for you. It may not happen automatically, but over time you will very likely bring in new bookings through Twitter.

We recently interviewed Juli Lederhaus, The General Manager at the Hawthorne Hotel, about how blogging has helped her increase business. Juli has also embraced the use of Twitter and has 327 followers. She enjoys the personal connections with her guests and tweets about new blog posts, special events, and just about anything she believes will be useful or helpful to her guests. Juli states that she has generated many new bookings through Twitter and shared the following example with us.

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O’Rourke to Attend Ad Tech New York 2009

Monday, November 2nd, 2009

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O’Rourke is looking forward to attending Ad Tech New York this week. The conference will host over 200 speakers and 60 panels. A wide range of topics will be discussed including Online Video Ads, Social Media, and Multi-Channel marketing.

O’Rourke will attend the presentations under the MobileMix track which will focus on Mobile Marketing. Mobile marketing is no longer a thing of the future, it is here now. Many consumers are ‘on the go’ and use their mobile devices to search online. This is especially true of the hospitality industry as many travelers use their mobile devices on the road to search for hotels.

These presentations will be given by industry leaders and will look at the vehicles available in mobile marketing including mobile web sites, mobile search, targeted banner advertising, mobile commerce, and click-to-call lead-generation. The presenters will share case studies and their perspective on where mobile is today and where it is headed in 2010.

Stay tuned to our tweets and our blog entries, as we will share with you the insights, advice and marketing secrets of the industry thought leaders who will be presenting.

Our Twitter address is: http://twitter.com/ORourkeSEO

You can also follow all tweets on Ad Tech New York by searching on #adtechny

Below is a list of the Keynote Presentations as well as a list of the Mobilemix Presentations:

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Stay Aware of Internet Crime with Threatpost

Thursday, October 8th, 2009

Randy Drawas, Chief Marketing Officer of Kaspersky Lab Security News Service discussed the concept of brand journalism and how Kaspersky Lab has taken hold of it to drive lead generation. 

Threatpost is designed to keep people safe online. As Drawas says, “This is a place for us to go and talk to people about what’s going on.” Kaspersky Labs aggregates security news and syndicates it. Threadpost explains themselves the following way, “Threatpost has adopted a distributed news gathering model where its editorial team monitors the Internet for fast breaking security news and the most pressing issues of the day. The end result is the aggregation of the most important security news stories, all delivered with Threatpost’s unique commentary. Complementing this, its editorial team also contributes its own brand of reporting and in-depth analysis of industry news and trends.”

Drawas explains that Threatpost is a new concept that differentiates Kaspersky Lab and allows them to focus on core business, help them brand their company, and it serves as a great marketing channel. However, they do not allow any product discussion on the site. 

Threatpost was launched last March and currently has more viewers than paid media sites. The Latin American version will be launched next week and the European version will be launched in 2010.

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Spectacle, Story and Emotion Can Make Your Video go Viral

Wednesday, October 7th, 2009

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Tim Street, CEO of APE Digital, Inc. gave great tips today at the Inbound Marketing Summit in Boston on how to make your video go viral. He stressed that spectacle comes first and then story. He also emphasized that you must incorporate emotions in your video. Some of the strongest emotions are love, joy, surprise, anger, sadness, and fear.

“Emotions change the way we think about products and services – they compel us forward. When you sit down to plan your video think of the two emotions you can use. Don’t go halfway – don’t make a video that creates mild amusement – make one that makes you laugh out loud,” says Tim.

Tim is one of the Internet’s most popular viral video producer and he knows the ability to get attention for your content is very difficult in the crowded new media space. He also knows that it is not impossible.

This is his formula for success, “Create a video with spectacle and conflict, with at least 2 emotions, that create at least one question, and your video will go viral!”

Tim also mentions two tools that can help you. TubeMogul which allows you to upload your video once and they will send it to multiple sites, and mdialog which works on the iphone.

For more information you can download his ebook ’10 Things You Should Do Before You Upload Your Online Video’ at his website http://1timstreet.com/blog/.

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