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O’Rourke Hospitality Marketing to Introduce ‘Smartstay’ at HITEC 2010 – Visitors can Enter to Win an Apple iPad

Wednesday, June 2nd, 2010

(June 2, 2010) O’Rourke Hospitality Marketing will be at HITEC 2010, June 21-24, Orlando, Fla., where they will introduce their one-of-a-kind iPhone app for hotels called Smartstay. Visitors to the O’Rourke Booth (#1234) can also enter to win an Apple iPad.

Smartstay is a new ‘white label’ iPhone app that hotels can customize to represent their own brand. Hotels can easily enter their hotel information, images, videos, and news updates with an easy to use content management system that they can access online. (more…)

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Facebook Ads – O’Rourke Interview With Brian Boland

Tuesday, March 2nd, 2010

Brian Boland, Facebook Performance Solutions Manager, spoke with Tom O’Rourke, Founder/CEO of O’Rourke Hospitality Marketing, about how hotels can benefit from using Facebook Ads. Brian explained that if your target audience has seen your hotel ads on Facebook they are more likely to conduct searches on your hotel or click on your hotel listing when it appears in the search engine results pages. He also explained that your hotel can create ads that are highly targeted to very specific audiences and you can specify different age groups, genders, interests, and more. Facebook ads are also effective because of the social component. For example if a guest is a fan of your Facebook page you can also send very targeted ads to their friends.

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20 Secrets of Top-Converting Websites and How They can Boost Your Hotel Bookings

Tuesday, December 22nd, 2009

Re-cap of Bryan Eisenberg’s presentation at SES Chicago

 

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If the average conversion rate for a website is around 3 percent, why do some websites achieve a 10 percent conversion rate? What do they do that the others don’t? This is the question that Bryan Eisenberg set out to answer in his presentation ‘20 Secrets of Top-Converting Websites’ at the SES Chicago conference this December. Bryan revealed 20 of his most valuable tips that will help you increase your hotel website conversion rate. Bryan is a New York Times bestselling author and a recognized authority in improving conversion rates, persuasion architecture and persona marketing.

First of all, what is a conversion? A conversion is when someone takes a desired action on your website i.e. they purchase a product, download a whitepaper, or in the case of the hotel industry, they make a reservation. You may attract a lot of traffic to your website but this means nothing if your site isn’t designed to facilitate conversions. (more…)

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New Email Marketing Tactics for Hotels to Use in 2010

Thursday, November 12th, 2009

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With the growth of email marketing bombarding inboxes, it’s time to get smarter and more creative as to how you use this marketing method. Here are a couple of ideas to think about coming into 2010 that will help you generate some other ways to look at this medium.

Promote Guest Reviews:

Travelers today are placing more value on user-generated content than ever before. This means they are spending more time on review sites like TripAdvisor to see what other people are saying about your property, and using this intelligence as the basis for making a reservation or not making a reservation at your property. As hotel email marketers, maybe it’s time to ask your guests what they thought after their stay, and use these results to build more targeted messaging as well as increase brand loyalty. (more…)

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How Can Social Search Impact my Hotel?

Wednesday, November 11th, 2009

In late October Bing announced that it would integrate Twitter into its search engine results pages, and within hours Google announced that it too would include Twitter updates. I am sure people thought, ‘That’s great news, but how will that impact me and my business?’ As hoteliers, this could have a huge impact on your business if you are not participating in social media and communicating through today’s social platforms.

Google’s goal is to create the most comprehensive, relevant, and fastest search in the world. It doesn’t get much faster than if you are including up to the minute data. Their view is that the next time you search for a hotel, you can be aided by a real-time observation. (more…)

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Posted in Internet Marketing, Search, Social Media, Uncategorized, seo | No Comments »

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