Last month TripAdvisor launched yet another feature that is sure to broaden hotel exposure – Trip Friends, an interface that ties into Facebook. Now travelers can tap into their network of friends and see a list of who has been to that location. In addition, they can direct message those friends or post a message to a group of friends – taking the search for helpful travel info a step past reviews from strangers to first hand experiences from trusted contacts.
This foray into more focused social media isn’t the only new feature TripAdvisor has launched recently that could aid properties. The new business listings are streamlined way for hotels to list direct booking info that wasn’t previously available. This is not a free service of course, but for a fee your property can have increased visibility with a phone number, URL and email address – all valuable info for travelers and even more valuable to those looking to channel online bookers directly. (more…)
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