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Archive for the ‘seo’ Category

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Attract Guests to Your Hotel by Producing Video Content Related to Travel – O’Rourke Interview with Tubemogul Co-Founder Brett Wilson

Tuesday, December 1st, 2009

Hotels and other brands can reach their target audience by providing them with helpful information or interesting content they are looking for, whether it be through videos or articles. The content you create doesn’t always have to be directly about your hotel, but could also be about anything relevant to travel or the city you are located in. For example, if you have a hotel in Chicago you could consider creating short video clips of great restaurants in the city. Someone planning on traveling to Chicago may very well conduct a search in Google on ‘restaurants in Chicago,’ and find your video.

Even though you are not directly promoting your hotel in the video, your brand will still be associated with the content, and you could have a link back to your hotel website. Once you discover and create the content your target audience is searching for, you must also take steps to promote your video online, and optimize it with keywords so it will appear in the search engine results pages.

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Posted in Internet Marketing, Videos, seo | No Comments »

Prepare Your Hotel for Google Sidewiki Comments! Tips on What Your Hotel Should Do, and How to Monitor Reviews with RSS Feed

Wednesday, November 25th, 2009

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It’s been two months since Google introduced Sidewiki on September 23, but it hasn’t really caught fire . . . yet. When it was first announced, there was a lot of buzz on blogs and news sites, and it felt that the internet would be taken over by user-generated comments and opinions, but so far it hasn’t gained that much traction. We believe it will catch on soon, and that your hotel should be prepared for when it does.

What is Google Sidewiki and will it go mainstream?

Sidewiki is part of a Google Toolbar browser plug-in that allows users to open a sidebar on any website they are visiting and comment freely on anything they like; the website, the content, how they feel about the topic or the brand, or what they had for breakfast. These comments can then be seen by other visitors to the site (provided they have downloaded the Sidewiki toolbar) and they can leave comments as well. Users can also add links and videos, and share their comments through E-mail, Twitter or Facebook. (more…)

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Posted in Hotel Websites, Internet Marketing, Reputation Management, Travel Review Sites, seo | 1 Comment »

InterContinental Hotels Online Videos Prove More Effective Than T.V. Spot

Friday, November 13th, 2009

At Ad Tech NY this month we caught up with Jared Simon, V.P. of Corporate Development at TurnHere Internet Video, and we asked him to share with us his case study about InterContinental Hotels & Resorts.

Rather than produce one television spot, InterContinental Hotels & Resorts chose to produce online videos which showcase more than 150 cities where their hotels are located. Working with TurnHere, they were able to produce more than 700 stunning videos for the same price it would have cost to produce just one television spot.

These intriguing videos are narrated by the concierge of the hotel who takes the viewer on a tour of the city. The videos have been extremely successful and have been used across the brand’s online marketing initiatives. The videos have also been picked up by numerous editorial sites which is free publicity for InterContinental. Below is a video clip where Jared talks about the concept, process, and result of this innovative video project.

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Posted in Conferences, Internet Marketing, Videos, seo | 2 Comments »

How Can Social Search Impact my Hotel?

Wednesday, November 11th, 2009

In late October Bing announced that it would integrate Twitter into its search engine results pages, and within hours Google announced that it too would include Twitter updates. I am sure people thought, ‘That’s great news, but how will that impact me and my business?’ As hoteliers, this could have a huge impact on your business if you are not participating in social media and communicating through today’s social platforms.

Google’s goal is to create the most comprehensive, relevant, and fastest search in the world. It doesn’t get much faster than if you are including up to the minute data. Their view is that the next time you search for a hotel, you can be aided by a real-time observation. (more…)

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Posted in Internet Marketing, Search, Social Media, Uncategorized, seo | No Comments »

How to Edit, Export, and Upload your Hotel Videos – Easy Technical Tips

Wednesday, September 9th, 2009

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Videos are extremely popular on the internet and hotels can greatly benefit from this exciting medium. Potential guests are tired of hearing about how great a hotel is – they want to see it for themselves. Videos can strengthen your online presence, drive more traffic to your website, and help you achieve a higher ranking position in the search engine results pages.

The emergence of social media has shaken up the traditional ways of marketing and has created new channels that allow you to interact with your guests instead of just selling to them. Guests now have access to user-generated content, including review sites such as TripAdvisor, and they want a human voice and information that tells them the real deal about your hotel including the positives and negatives.

So how should videos be used today? Well the answer is in many ways. We still recommend that you have professionally shot promotional videos about your hotel and city. You should not attempt to create this type of video yourself because it could be a lower quality and have the appearance of a low-budget commercial.

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Posted in Videos, seo | No Comments »

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