O'Rourke Hospitality Marketing on Linkedin.com O'Rourke Hospitality Marketing on Facebook O'Rourke Hospitality Marketing on Twitter O'Rourke Hospitality Marketing Blog

Archive for the ‘Mobile Marketing’ Category

O’Rourke Launches Smartstay iPhone App to Open Mobile Channel for Hotels

Wednesday, March 10th, 2010

O’Rourke Hospitality Marketing, a full-service marketer specializing in the hospitality industry, has just launched Smartstay a one-of-a-kind iPhone app that hotels can customize to reflect their own hotel brand.

Smartstay is a mobile solution for hotels who have been looking for a way to enter the mobile market and who recognize the many benefits the mobile platform can provide their hotel and their guests. Tom O’Rourke, Founder/CEO of O’Rourke Hospitality Marketing explains, “We’re opening up a channel that has never been used before in the hotel industry. This is not just another app – it’s an opportunity through a mobile channel to connect with a guest before, during, and after their stay.” (more…)

Augmented Reality App From Yelp- O’Rourke Interview with Colleen Curtis

Tuesday, January 5th, 2010

We met up with Colleen Curtis, Midwest Regional Director of Yelp, at SES Chicago in December. Tom ORourke, Founder/CEO of ORourke Hospitality Marketing, asked Colleen if she could explain the new augmented reality app from Yelp. Colleen explained that there is a Yelp app for the iPhone and one for the Android. The iPhone has Monacle, which has an augmented reality function which allows users to point their phone on the street and find out the location and ratings of nearby bars and restaurants. The virtual listings appear as an overlay of the (reality) image you see through your camera. This app is great for travelers and can be thought of as the new e-concierge to help your guests find their way around your city!

Sir Martin Sorrell’s Forecast for 2010, Is Your Hotel Looking Ahead?

Monday, November 9th, 2009

Sir Martin Sorrell

Sir Martin Sorrell finally appeared at Ad Tech NY this year, after turning down the invitations of the last three years. He opened Ad Tech with his keynote presentation on ‘What’s coming in 2010.’ He focused on New Markets, New Media, and Consumer Insights.

Sir Martin Sorrell is the founder of WPP, one of the world’s leading communications services groups and a member of the FTSE-100, FTSE-Eurotop 300, the MSCI and BusinessWeek’s Global 1000 companies. GroupM, JWT, Ogilvy and Mather, Young & Rubicam and Grey are all part of the WPP Group. (more…)