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Archive for the ‘Social Media’ Category

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Has Your Hotel Ever Asked, “What Would Google Do?”

Thursday, December 10th, 2009

Recap of Jeff Jarvis presentation at SES Chicago

 

what would Google do screenshot

Jeff Jarvis, author of ‘What Would Google Do?’ kicked off the Search Engine Strategies Conference in Chicago last Monday.  He spoke about Google bigotry and how some traditional news corporations view Google as a monster, or Godzilla, and Google views itself as Snuffleupagus, who is harmless and just wants to help. He also addressed media as a process, not a product, and outlined some traits that make Google so successful. We took a look at how hotels can apply these same philosophies to build a better brand. (more…)

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Posted in Internet Marketing, Search, Social Media | 2 Comments »

Innovative Hotel Website Ideas for 2010 – O’Rourke Interview With Chris Brogan

Tuesday, November 17th, 2009

‘In with the new – out with old!’ is a common phrase as the new year approaches. At O’Rourke Hospitality Marketing we believe this is especially true for hotel website design and the traditional ways of marketing.

We believe it is time to reinvent the standard hotel website, and we will begin with a quick comparison of a typical hotel website today, and our ideas of how a website should be for 2010.

A Typical Hotel Website Today:

• designed to promote hotel with emphasis on beautiful photos
• difficult to navigate, too many options, user gets lost
• static, no fresh content supplied
• designed from a template
• no links to social media sites such as Twitter or Facebook
• no blog
• no video
• no division between types of travelers (i.e. leisure, business)
• no calls-to-action
• no incentive for user to supply e-mail
• no reason for user to visit your site again
• no personal profiling
• no personal communication with guest
• no reviews
• not optimized for the search engines
• no analytics in place

(more…)

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Posted in Conferences, Hotel Websites, Internet, Marketing, Social Media | 20 Comments »

How Can Social Search Impact my Hotel?

Wednesday, November 11th, 2009

In late October Bing announced that it would integrate Twitter into its search engine results pages, and within hours Google announced that it too would include Twitter updates. I am sure people thought, ‘That’s great news, but how will that impact me and my business?’ As hoteliers, this could have a huge impact on your business if you are not participating in social media and communicating through today’s social platforms.

Google’s goal is to create the most comprehensive, relevant, and fastest search in the world. It doesn’t get much faster than if you are including up to the minute data. Their view is that the next time you search for a hotel, you can be aided by a real-time observation. (more…)

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Posted in Internet Marketing, Search, Social Media, Uncategorized, seo | No Comments »

Chris Brogan Interview – Hotels that Listen in Social Media Generate Business

Wednesday, October 28th, 2009

Chris Brogan was very busy running the show at the 2009 Inbound Marketing Summit in Boston, MA, yet being the cool guy that he is, he took the time to share his own insight with us on how hotels should be using Social Media.

Chris is President of New Marketing Labs, and one of the masterminds behind the Inbound Marketing Summit Conferences. He is also the co-founder of the PodCamp new media conference series. His blog ranks #1 on the Ad Age Power 150, and in the top 100 on Technorati. Chris is the co-author of the New York Times Bestseller, ‘Trust Agents,’ with Julien Smith. Trust Agents is about using the web to build influence, improve reputation, and earn trust, as explained on the cover of the book.

Tom O’Rourke, founder/president of O’Rourke Hospitality Marketing caught up with Chris at the Summit, and asked him his thoughts on how the Hotel Industry should be using Social Media. Tom explained to Chris that many General Managers of hotels are thinking of getting into social media, but they aren’t too sure how to use it, or how to staff it. Many are not sure how it is going to help them in the business. He asked Chris what he would recommend to these general managers.

(more…)

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Posted in Conferences, Reputation Management, Social Media, Travel Review Sites, Videos | 1 Comment »

Southwest Airlines Leverages Social Media Tools

Thursday, October 8th, 2009

nuts

“Southwest Airlines is riding the blogosphere like a wild horse,” says the program description of Paula Berg’s talk at the Inbound Marketing Summit in Boston.

Berg opens her presentation by talking about the Southwest Airline TV show where the camera followed passengers and crews around behind the scenes of the Airport. With the show they were able to reach a totally different demographics than before, which was basically males involved in business with an interest in sports. The show was aired on a Monday night and then on Tuesday two interesting things would happen; one the revenue would go up 9%, and two, they would receive a lot of job applications. (more…)

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Posted in Blogs, Marketing, Social Media | 3 Comments »

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