Social Media - O'Rourke Hospitality Marketing

Archive for the ‘Social Media’ Category

Should My Hotel Use Facebook Ads?

Tuesday, March 2nd, 2010

Our clients often ask us if they should use Facebook ads. Many hotels are skeptical about using the ads and question if they will be effective or not. We recommend that hotels do use Facebook ads, but that they do so with clear goals in mind, and that they follow best practices when it comes to designing, targeting, testing, and tracking their ads.

Before using Facebook ads, hotels should understand the advertising platform. As with any advertising medium, the objective of using Facebooks ads is to increase your business. Facebook ads have the power to do this, but as their representatives often state, their platform is primarily in demand generation rather than demand fulfillment.¹

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Tags: Facebook Ad Tips, Facebook Ads, Facebook Ads for Hotels, Group M, Search and the Interplay of Consideration and Consumption, Should my Hotel Use Facebook Ads, Social Media for Hotels, Targeted Ads, The Influenced: Social Media
Posted in Internet Marketing, Social Media | No Comments »

What’s the Link Between E-Mail Marketing and Social Media?

Tuesday, January 5th, 2010

Tips on How Your Hotel Can Use Both Tactics in 2010

Ever since social media arrived on the scene there has been speculation that it would be the death of e-mail. Some claim that e-mail is on the decline, and it is the old way of communicating. That is not exactly the case. E-mail is not threatened by social media, in fact it is the home base of all accounts, it drives social web activity, and it can work in sync with social media to increase overall message reach and engagement. We will discuss how social media has affected e-mail usage, explain why your hotel should use the two in conjunction, and give you some tips on how to use the two tactics together.

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Tags: E-Mail Marketing, e-mail vs. social media, future trends in e-mail marketing, hotel internet marketing, O'Rourke Hospitality Marketing, share with your network, Social media hotels, social media in search
Posted in E-Mail Marketing, Internet Marketing, Social Media | 2 Comments »

Has Your Hotel Ever Asked, “What Would Google Do?”

Thursday, December 10th, 2009

Recap of Jeff Jarvis presentation at SES Chicago

Jeff Jarvis, author of ‘What Would Google Do?’ kicked off the Search Engine Strategies Conference in Chicago last Monday. He spoke about Google bigotry and how some traditional news corporations view Google as a monster, or Godzilla, and Google views itself as Snuffleupagus, who is harmless and just wants to help. He also addressed media as a process, not a product, and outlined some traits that make Google so successful. We took a look at how hotels can apply these same philosophies to build a better brand. (more…)

Tags: google, Hotel Website Design, internet marketing for hotels, Jeff Jarvis, Search, Search Engine Strategies Chicago, Social media hotels
Posted in Internet Marketing, Search, Social Media | No Comments »

Innovative Hotel Website Ideas for 2010 – O’Rourke Interview With Chris Brogan

Tuesday, November 17th, 2009

‘In with the new – out with old!’ is a common phrase as the new year approaches. At O’Rourke Hospitality Marketing we believe this is especially true for hotel website design and the traditional ways of marketing.

We believe it is time to reinvent the standard hotel website, and we will begin with a quick comparison of a typical hotel website today, and our ideas of how a website should be for 2010.

A Typical Hotel Website Today:

• designed to promote hotel with emphasis on beautiful photos
• difficult to navigate, too many options, user gets lost
• static, no fresh content supplied
• designed from a template
• no links to social media sites such as Twitter or Facebook
• no blog
• no video
• no division between types of travelers (i.e. leisure, business)
• no calls-to-action
• no incentive for user to supply e-mail
• no reason for user to visit your site again
• no personal profiling
• no personal communication with guest
• no reviews
• not optimized for the search engines
• no analytics in place

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Tags: "Chris Brogan" "Tom O'Rourke" "O'Rourke Hospitality Marketing" "Hotel Website Design" "Social Media for Hotels" "Twitter for Hotels" "Hotel Internet Marketing"
Posted in Conferences, Hotel Websites, Internet, Marketing, Social Media | 7 Comments »

How Can Social Search Impact my Hotel?

Wednesday, November 11th, 2009

In late October Bing announced that it would integrate Twitter into its search engine results pages, and within hours Google announced that it too would include Twitter updates. I am sure people thought, ‘That’s great news, but how will that impact me and my business?’ As hoteliers, this could have a huge impact on your business if you are not participating in social media and communicating through today’s social platforms.

Google’s goal is to create the most comprehensive, relevant, and fastest search in the world. It doesn’t get much faster than if you are including up to the minute data. Their view is that the next time you search for a hotel, you can be aided by a real-time observation. (more…)

Tags: hotel internet marketing, natural search, O'Rourke Hospitality Marketing, Social Media, social search
Posted in Internet Marketing, Search, Social Media, Uncategorized, seo | No Comments »

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