Hotels and other brands can reach their target audience by providing them with helpful information or interesting content they are looking for, whether it be through videos or articles. The content you create doesn’t always have to be directly about your hotel, but could also be about anything relevant to travel or the city you are located in. For example, if you have a hotel in Chicago you could consider creating short video clips of great restaurants in the city. Someone planning on traveling to Chicago may very well conduct a search in Google on ‘restaurants in Chicago,’ and find your video.
Even though you are not directly promoting your hotel in the video, your brand will still be associated with the content, and you could have a link back to your hotel website. Once you discover and create the content your target audience is searching for, you must also take steps to promote your video online, and optimize it with keywords so it will appear in the search engine results pages.
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Prepare Your Hotel for Google Sidewiki Comments! Tips on What Your Hotel Should Do, and How to Monitor Reviews with RSS Feed
Wednesday, November 25th, 2009It’s been two months since Google introduced Sidewiki on September 23, but it hasn’t really caught fire . . . yet. When it was first announced, there was a lot of buzz on blogs and news sites, and it felt that the internet would be taken over by user-generated comments and opinions, but so far it hasn’t gained that much traction. We believe it will catch on soon, and that your hotel should be prepared for when it does.
What is Google Sidewiki and will it go mainstream?
Sidewiki is part of a Google Toolbar browser plug-in that allows users to open a sidebar on any website they are visiting and comment freely on anything they like; the website, the content, how they feel about the topic or the brand, or what they had for breakfast. These comments can then be seen by other visitors to the site (provided they have downloaded the Sidewiki toolbar) and they can leave comments as well. Users can also add links and videos, and share their comments through E-mail, Twitter or Facebook. (more…)
Tags: block sidewiki, Google Sidewiki, Google Toolbar, hotel internet marketing, how do I download sidewiki, monitor sidewiki comments, O'Rourke Hospitality, Reputation Management, Sidewiki for hotel websites, sidewiki RSS Feed
Posted in Hotel Websites, Internet Marketing, Reputation Management, Travel Review Sites, seo | 1 Comment »