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Archive for the ‘Marketing’ Category

Marriott Hotels Named “Project of the Month” by CRW Graphics

Monday, March 7th, 2011
Congratulations to Marriott Hotels on winning CRW Graphics’ Project of the Month for January, 2011!

A $50 donation is being made to the American Cancer Society.  A nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem,  the American Cancer Society (ACS) works to create a world with less cancer and more birthdays by helping people get well and stay well, by finding cures, and by fighting back.

To learn more about the American Cancer Society, visit www.cancer.org.

The randomly selected winning voter was Susan O’Rourke of O’Rourke Hospitality Marketing.

A $50 donation is being made to Make-A-Wish Foundation. Since 1980, the Make-A-Wish Foundation has enriched the lives of children with life-threatening medical conditions through its wish-granting work. The Foundation’s mission reflects the life-changing impact that a Make-A-Wish experience has on children, families, referral sources, donors, sponsors and entire communities.

To learn more about the Make-A-Wish Foundation, visit www.wish.org.

You can check out the winners and other designs that were showcased in the contest by visiting www.crwgraphics.com.

New Spruce Point Inn Website Captures Classic Coastal Maine Summer Vacation

Thursday, March 3rd, 2011

Boothbay Harbor, ME (Vocus/PRWEB) March 02, 2011 – Spruce Point Inn Resort & Spa has completed a total makeover of its online presence to match the upgrades completed this winter to the Main Inn, cottages and Maine lodges. The new website – http://www.sprucepointinn.com – and its online dynamics is the result of collaboration between the Inn and O’Rourke Hospitality of Newburyport, MA, the award-winning full-service hospitality marketing experts and online strategists. The website combines spectacular photography of the 57-acre property and its Boothbay Harbor location (including a dramatic aerial view of the Inn, situated at the tip of Spruce Point overlooking Linekin Bay) and detailed, easy-to-navigate information about the Inn’s accommodations and amenities. Guests can quickly check rates and availability through the on-line reservations system.

“If a picture’s worth a thousand words, the new Spruce Point Inn website’s worth a library,” said innkeeper Angelo DiGiulian. “Over this past winter, we have invested in makeovers for our guestrooms, an upgrade of the Main Inn reception area, new poolside and waterfront amenities and the creation of an oceanside deck café – Azure – that will bring a new option for waterfront lunch to Boothbay Harbor. We wanted our online presence to tell that story with the facts and the images that captured what we think the Inn is all about. O’Rourke has caught the timeless feel of a classic Maine summer vacation and the informal warmth of the Inn that keeps bringing people back, generation after generation.”

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Grab a Flip Cam and Go

Friday, November 5th, 2010

The explosion of YouTube has been a boon to hundreds of industries. Music, dance and entertainment careers have been launched, the how-to revolution has flourished, the do-it-yourselfers have found a perfect home and creative marketers have made a name for themselves – all by harnessing the power of video.

Online video viewership continues to grow exponentially, but it doesn’t stop there – mobile video viewing is also expected to increase. According to eMarketer, the population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, they predict it is poised to double by 2013. More viewers means more opportunity for revenue and eMarketer predicts that mobile video revenues, including direct downloads, subscriptions and ad-supported video, will roughly triple between 2009 and 2014, rising from $436 million to $1.34 billion.

There is no better time than the present to get in on the action, so grab a digital camera and hit record. As a hotelier, what video content appeals to users, travelers and potential guests and how do you create it? We’ve put together a few ideas to get you started. (more…)

Crafting High-Performing Promos for Email and Social Media Channels

Friday, July 30th, 2010

You’ve got your OTA offers out, your auction site offers, your email offers and now your Twitter and Facebook offers. Do you know what promotions are returning the best bang for your buck? Chances are if you are offering the same thing through all the different channels you aren’t targeting users enough and could be missing out on revenue and engagement opportunities.

If the saying that no two guests are alike is true, then it also rings true that no two marketing channels are alike – especially when it comes to social media and email. The good news is that there can be overlap.

According to a recent ExactTarget report shared with eMarketer, while email subscribers still make up a majority of engaged followers, there is actually a little overlap in email, Twitter and Facebook fans. This highly-engaged four percent of users are every marketers dream, but how do you increase that number for your brand and continue to keep fans of individual channels happy? Get back to the basics, know your audience and diversify your offers.

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Get Personal with Your Email List

Tuesday, June 29th, 2010

You have a solid list of email contacts that you’ve built up over years, but do you have any other information about the recipients besides their email address? Did they travel with kids, on business, for a particular conference or on a romance package? All of these little details can help you improve your email marketing results and your relationships with your guests. Today’s tech-savvy travelers are used to personalized, targeted messaging and they are expecting you to deliver the same level of service to their inboxes.

A recent e-Dialog survey of US and UK internet users revealed that email recipients are interested in emails that show the company’s knowledge of their likes, dislikes and if they were a returning customer or not. (more…)