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Archive for the ‘Link Building’ Category

Video Interview: How Hotels Can Build Links by Leveraging their USP, PR, and Organic Growth

Monday, August 31st, 2009

O’Rourke Hospitality Marketing attended the SEOmoz PRO Training Seminar 2009 and interviewed guest speaker, Tom Critchlow, after his talk, “The Pacman Chunk of the Piechart: Getting Links”.

O’Rourke specializes in the hospitality industry, and we aim to provide your hotel with useful tips on how you can improve your website optimization. Link building plays a major part in increasing your website’s visibility and page rank, and can help your hotel listing rise to the top of the search engine results pages.
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Posted in Link Building, seo | 1 Comment »

Top Pages from SEOmoz Help you Find Old Domains

Tuesday, August 25th, 2009

Nick Gerner mentioned the value of using the SEOmoz ‘Top Pages’ tool in his talk, “Make SEO Tools Work for You” at the SEOmoz PRO Training Series.

This tool will analyze your domain, page-by-page, according to the number of linking route domains. It will provide you with valuable information about your domains and links.

With ‘Top Pages on Domain’ you can find old domains that aren’t linking anywhere and need to be re-directed (you can do this with a 301 re-direct).

You can also see what your highest value URLs are and set up internal links from those pages.

Another advantage of using ‘Top Pages on Domain’ is that you can see your competitors’ back links and strongest URLs.

For more information about this tool see the SEOmoz Blog entry on Top Pages on Domain.

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SEOmoz PRO Training Series 2009 Begins Today

Monday, August 24th, 2009

The two-day SEOmoz Pro Training Series 2009 begins today! O’Rourke Hospitality Marketing is attending, and we will share with you real-time recaps on SEO tips and tricks from the seminar. Subscribe to the O’Rourke blog through our RSS feed to receive updates. You can also follow the SEOmoz training seminar on Twitter using the official hashtag, #seomoz.

Below is a complete list of the world-class speakers who will be presenting, as well as the two-day agenda: (more…)

Posted in Hospitality News, Internet Marketing, Link Building, Marketing, Social Media, seo | No Comments »

O’Rourke Hospitality Marketing to Attend the SEOmoz Seminar

Friday, August 21st, 2009

SEOmoz pic.

O’Rourke Hospitality Marketing will attend the 2009 SEOmoz PRO Training Series in Seattle WA, next week, August 24th & 25th.

The SEOmoz PRO Training Series is a two-day training seminar that will focus on Tips, Tricks, and Tactics in SEO from industry experts including Rand Fishkin, Todd Malicoat, Dave Naylor, Vanessa Fox and Ben Jesson.

The core curriculum consists of Content Creation, Site Architecture, Linkbuilding, Keyword Research, Social Media Marketing, Conversion Rate Optimization, Competitive Intelligence, Vertical Search, and Search Engine Penalties & Guidelines.

This annual seminar is limited to 220 attendees and as described by SEOmoz, “As always, this is not a conference, it is an in-depth, fast-paced, educational training seminar designed to take your SEO game to the next level. With two full days of candid, no-holds-barred content from leading industry figures, you will walk away a better SEO than when you started”.

O’Rourke will keep you informed with real-time recaps of the training seminar through our blog entries and videos. You can subscribe to our blog through the RSS feed. We will share with you the latest SEO hints and secrets that can put you way ahead of your competition!

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Posted in Internet Marketing, Link Building, Social Media, seo | No Comments »