To learn more about the American Cancer Society, visit www.cancer.org.
The randomly selected winning voter was Susan O’Rourke of O’Rourke Hospitality Marketing.
To learn more about the American Cancer Society, visit www.cancer.org.
The randomly selected winning voter was Susan O’Rourke of O’Rourke Hospitality Marketing.
Boothbay Harbor, ME (Vocus/PRWEB) March 02, 2011 – Spruce Point Inn Resort & Spa has completed a total makeover of its online presence to match the upgrades completed this winter to the Main Inn, cottages and Maine lodges. The new website – http://www.sprucepointinn.com – and its online dynamics is the result of collaboration between the Inn and O’Rourke Hospitality of Newburyport, MA, the award-winning full-service hospitality marketing experts and online strategists. The website combines spectacular photography of the 57-acre property and its Boothbay Harbor location (including a dramatic aerial view of the Inn, situated at the tip of Spruce Point overlooking Linekin Bay) and detailed, easy-to-navigate information about the Inn’s accommodations and amenities. Guests can quickly check rates and availability through the on-line reservations system.
“If a picture’s worth a thousand words, the new Spruce Point Inn website’s worth a library,” said innkeeper Angelo DiGiulian. “Over this past winter, we have invested in makeovers for our guestrooms, an upgrade of the Main Inn reception area, new poolside and waterfront amenities and the creation of an oceanside deck café – Azure – that will bring a new option for waterfront lunch to Boothbay Harbor. We wanted our online presence to tell that story with the facts and the images that captured what we think the Inn is all about. O’Rourke has caught the timeless feel of a classic Maine summer vacation and the informal warmth of the Inn that keeps bringing people back, generation after generation.”
Banner ads, search engine optimization, paid search, auction sites, email lists. All of these tactics are just part of a revenue manager’s or online marketer’s arsenal to drive traffic to the site and hopefully increase direct web bookings – the least expensive way to get heads in beds. And while everyone loves to see an increase in site visits, the most important statistic to watch is the conversion rate – the ratio of visitors to completed transactions. What they do on your site is much more important than how they get there. Are your visitors booking or abandoning?
Understanding why users abandon a transaction is the first step to removing the obstacles that can deter them. According to a January 2010 survey of US online travel bookers by PhoCus Wright, while too-high prices were the main driver to booking abandonment, the remainder of complaints revolved around site functionality. In addition, online travel bookers also stated that these factors impacted return visits and ultimately drove them to book on competitors’ sites. (more…)