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Archive for the ‘Hotel Websites’ Category

Marriott Hotels Named “Project of the Month” by CRW Graphics

Monday, March 7th, 2011
Congratulations to Marriott Hotels on winning CRW Graphics’ Project of the Month for January, 2011!

A $50 donation is being made to the American Cancer Society.  A nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem,  the American Cancer Society (ACS) works to create a world with less cancer and more birthdays by helping people get well and stay well, by finding cures, and by fighting back.

To learn more about the American Cancer Society, visit www.cancer.org.

The randomly selected winning voter was Susan O’Rourke of O’Rourke Hospitality Marketing.

A $50 donation is being made to Make-A-Wish Foundation. Since 1980, the Make-A-Wish Foundation has enriched the lives of children with life-threatening medical conditions through its wish-granting work. The Foundation’s mission reflects the life-changing impact that a Make-A-Wish experience has on children, families, referral sources, donors, sponsors and entire communities.

To learn more about the Make-A-Wish Foundation, visit www.wish.org.

You can check out the winners and other designs that were showcased in the contest by visiting www.crwgraphics.com.

New Spruce Point Inn Website Captures Classic Coastal Maine Summer Vacation

Thursday, March 3rd, 2011

Boothbay Harbor, ME (Vocus/PRWEB) March 02, 2011 – Spruce Point Inn Resort & Spa has completed a total makeover of its online presence to match the upgrades completed this winter to the Main Inn, cottages and Maine lodges. The new website – http://www.sprucepointinn.com – and its online dynamics is the result of collaboration between the Inn and O’Rourke Hospitality of Newburyport, MA, the award-winning full-service hospitality marketing experts and online strategists. The website combines spectacular photography of the 57-acre property and its Boothbay Harbor location (including a dramatic aerial view of the Inn, situated at the tip of Spruce Point overlooking Linekin Bay) and detailed, easy-to-navigate information about the Inn’s accommodations and amenities. Guests can quickly check rates and availability through the on-line reservations system.

“If a picture’s worth a thousand words, the new Spruce Point Inn website’s worth a library,” said innkeeper Angelo DiGiulian. “Over this past winter, we have invested in makeovers for our guestrooms, an upgrade of the Main Inn reception area, new poolside and waterfront amenities and the creation of an oceanside deck café – Azure – that will bring a new option for waterfront lunch to Boothbay Harbor. We wanted our online presence to tell that story with the facts and the images that captured what we think the Inn is all about. O’Rourke has caught the timeless feel of a classic Maine summer vacation and the informal warmth of the Inn that keeps bringing people back, generation after generation.”

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Grab a Flip Cam and Go

Friday, November 5th, 2010

The explosion of YouTube has been a boon to hundreds of industries. Music, dance and entertainment careers have been launched, the how-to revolution has flourished, the do-it-yourselfers have found a perfect home and creative marketers have made a name for themselves – all by harnessing the power of video.

Online video viewership continues to grow exponentially, but it doesn’t stop there – mobile video viewing is also expected to increase. According to eMarketer, the population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, they predict it is poised to double by 2013. More viewers means more opportunity for revenue and eMarketer predicts that mobile video revenues, including direct downloads, subscriptions and ad-supported video, will roughly triple between 2009 and 2014, rising from $436 million to $1.34 billion.

There is no better time than the present to get in on the action, so grab a digital camera and hit record. As a hotelier, what video content appeals to users, travelers and potential guests and how do you create it? We’ve put together a few ideas to get you started. (more…)

Simple Fixes to Increase Direct Bookings

Thursday, May 27th, 2010

Banner ads, search engine optimization, paid search, auction sites, email lists. All of these tactics are just part of a revenue manager’s or online marketer’s arsenal to drive traffic to the site and hopefully increase direct web bookings – the least expensive way to get heads in beds. And while everyone loves to see an increase in site visits, the most important statistic to watch is the conversion rate – the ratio of visitors to completed transactions. What they do on your site is much more important than how they get there. Are your visitors booking or abandoning?

Understanding why users abandon a transaction is the first step to removing the obstacles that can deter them.  According to a January 2010 survey of US online travel bookers by PhoCus Wright, while too-high prices were the main driver to booking abandonment, the remainder of complaints revolved around site functionality. In addition, online travel bookers also stated that these factors impacted return visits and ultimately drove them to book on competitors’ sites. (more…)

New Media Transformed the Obama Campaign, Can it Transform Your Hotel?

Wednesday, January 6th, 2010

Dan Siroker Shares Lessons Learned From the Unprecedented Campaign


Dan Siroker, former deputy New Media Director of the Obama Presidential Transition, gave a keynote presentation at SES Chicago in December about how he and his team used Data to win the Obama presidential election, and the lessons they learned along the way. Your hotel can learn from these lessons and apply them in your own internet marketing campaign.

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