Below is a complete list of the world-class speakers who will be presenting, as well as the two-day agenda:

SEOmoz PRO Training 2009 Speakers

• Seth Besmertnik, CEO and Co-Founder at Conductor, Inc.

• Matt Brown, Co-Founder and COO of Define Search Strategies

• Tom Critchlow, Head of Search Marketing at Distilled.

• Danny Dover, SEO Consultant and Program Coordinator at SEOmoz.

• Rand Fishkin, CEO of SEOmoz.

• Vanessa Fox, Founder of NinebyBlue.

• Nick Gerner, Linkscape Architect at SEOmoz.

• Ben Hendrickson, Linkscap Architect at SEOmoz.

• Ben Jesson, CEO and Co-Founder of Conversion Rate Experts.

• Ken Jurina, President and Co-Founder of Epiar.

• Todd Malicoat, SEO and Social Media Marketing at Stuntdubl

• David Mihm, Founder of DavidMihm.com

• Lindsay Perkin-Wassell, Manager of SEO Consulting at SEOmoz.

• Conrad Saam, CMO of Avvo.

• Dharmesh Shah, Chief Technology Officer & Founder of HubSpot and Blogger at On Startups.

SEOmoz PRO Training 2009 Agenda

Day One
August 24, 2009

“SEO is Nothing Without Content”
Speaker: Rand Fishkin

•    Tips for Scaling SEO into Editorial Content Creation
−    How to fit SEO into content brainstorming
−    How to make content that’s produced more likely to earn search traffic
−    How to make SEO part of the content creation tasks

•    Tips for Baking a UGC & SEO Soufflé
−    How to get users to do your SEO for you
−    How to maximize/incentivize UGC
−    How to get users to link to UGC

•    Tips for Designing Content that Can Earn Links
−    How to author works that build links for you
−    How to learn from examples on the web

•    Tips for Incentivizing Natural Links
−    How to trigger psychological responses
−    How to turn a tweet into a link

“Structurally Sound: SEO for Site Architecture”
Speaker: Rand Fishkin

•    Tips to Maximize the SEO Value of Your Navigation Systems
−    How to Make Categories and Subcategories Efficient and Valuable
−    How to Employ Tags & Tag Clouds
−    How to Use HTML Sitemaps to “Get Around” Bad Site Architecture

•    Tips for Very Large Sites (50,000+ Pages)
−    How to Make Categories and Subcategories Efficient and Valuable
−    How to Make Navigation Structures that Flow the Maximum Amount of Link Juice
−    How to Apply XML & HTML Sitemaps

“First You Get the Keywords, Then You Get the Money”
Speaker: Ken Jurina

•    Tips for Competitive Keyword Analysis
−    How to Discover Keywords Your Competitors are Targeting
−    How to Find the Keywords No One is Targeting (Yet)

•    Tips for Choosing Keywords to Target
−    How to Determine if You Have a Chance at Rankings
−    How to Find Out the Keyword’s Conversion Rate

•    Tips for Building “Perfectly” Optimized Pages
−    How to Place Target Keywords on a Page
−    How to Effectively Target Multiple Keywords on a Single Page
−    How to Avoid Keyword Cannibalization (while being mindful of double listings)

“How to Make SEO Reporting Sexy”
Speaker: Lindsay Perkin-Wassell

•    Tips for Which KPIs to Use vs. Avoid

•    Tips for SEO Data Visualization

•    Tips for Analytics-Driven Action

“Make SEO Tools Work for You”
Speakers: Nick Gerner and Danny Dover

•    Tips for Getting Value from SEO Tools all over the Web – Danny Glover

•    Tips for Getting Value from SEOmoz Tools

“Sustain Verticality for 3 Rounds”
Speakers: David Mihm and Matt Brown

•    Tips for Local Search SEO – David Mihm

•    Tips for Image Search SEO – Matt Brown

•    Tips for News Search SEO – Matt Brown

•    Tips for Taking Advantage of Rich Snippets

“The Pac man Chunk of the Pie chart: Getting Links”
Speaker: Tom Critchlow

•    Tips for Manual Link Building: Finding the Right Link Sources & Converting Them
−    Hot to find worthwhile directories
−    How to find good article sites
−    How to find good sites to buy/rent links
−    How to ask for a link and get it
−    How to find/get links from social media sites & profiles (that actually pass value)
−    How to use metrics to judge a site & page

•    Tips for Embedded Content Links
−    How to design great badges that people will put on their site
−    How to design awesome widgets that people will put on their site
−    How to design compelling graphics that people will put on their site
−    Examples of great embedded content links

•    Tips for Press/Media/Blogosphere Links
−    How to architect your site to attract media links
−    How to tell a compelling story about your site/business/product
−    How to find the right sources to “pitch” with your story
−    How to issue a press release that earns links

“Good vs. Great: Why Some Startups Make the Leap and Others Don’t”
Speaker: Dharmesh Shah

Question & Answer Open Forum

Day Two
August 25, 2009

“Presentation Off: History of SEO [Todd Malicoat] vs. Future of SEO [Rand Fishkin]
Speakers: Todd Malicoat and Rand Fishkin

“Social Media Investments that Bring Real ROI”
Speakers: Todd Mailcoat and TBD

•    Tips for How to Define Business Goals & Metrics for Social Media Campaigns

•    Tips for How to Craft Successful Link bait

•    Tips for How to “Go Popular” with Viral Content

•    Tips for How to Use Twitter & Facebook for Link Generation

“Researching the Search Engine Algorithm”
Speaker: Ben Hendrickson

•    Tips for What to Pay Attention to in Google’s Algorithm

•    List of Correlations Between Data & Rankings

•    Tips for What’s Different Across the Various Engines

•    Tips for How to Conduct Your Own Search Engine Tests

“How to Win SEO Budget and Influence Your CMO”
Speaker: Seth Besmertnik

“Staying Inside Search Engine Guidelines & Dealing with Penalties”
Speaker: Vanessa Fox

•    Tips for Avoiding the Most Common Penalties and Bans

•    Tips for Identifying Penalties vs. Basic Rankings Drop

•    Tips for Fighting Your Way Out of a Google Penalty

“Conversion Rate Optimization”
Speaker: Ben Jesson

•    Tips for Designing Landing Pages that Sell

•    Tips for Designing & Pricing Promotions

•    Tips for Building Email-Signup Funnels

•    Tips for Email Marketing

“Building a Kick-Butt In-House Web Marketing Team”
Speaker: Conrad Saam

•    Tips for Focusing Everyone on the Right Metrics

•    Tips for Organizing Your Team’s Responsibilities & Personnel

•    Tips for What to Do In-House vs. Contract Out

Question & Answer Open Forum