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Archive for the ‘E-Mail Marketing’ Category

EMail Evolution Conference 2010

Tuesday, February 2nd, 2010

O’Rourke is attending the Email Evolution Conference in Miami Beach, Florida, February 1-3. This conference is sponsored by the Email Experience Council and the DMA, and will focus on how email and digital media drive each other and how businesses can gain the most ROI by utilizing a multichannel strategy. O’Rourke will keep you updated on best practices and new strategies to help your hotel email marketing campaign excel. You can follow the twitter stream of the conference by searching on the hashtag #EEC10 (on a site such as search.twitter.com). (more…)

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New Media Transformed the Obama Campaign, Can it Transform Your Hotel?

Wednesday, January 6th, 2010

Dan Siroker Shares Lessons Learned From the Unprecedented Campaign


Dan Siroker, former deputy New Media Director of the Obama Presidential Transition, gave a keynote presentation at SES Chicago in December about how he and his team used Data to win the Obama presidential election, and the lessons they learned along the way. Your hotel can learn from these lessons and apply them in your own internet marketing campaign.

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What’s the Link Between E-Mail Marketing and Social Media?

Tuesday, January 5th, 2010

Tips on How Your Hotel Can Use Both Tactics in 2010


Ever since social media arrived on the scene there has been speculation that it would be the death of e-mail. Some claim that e-mail is on the decline, and it is the old way of communicating. That is not exactly the case. E-mail is not threatened by social media, in fact it is the home base of all accounts, it drives social web activity, and it can work in sync with social media to increase overall message reach and engagement. We will discuss how social media has affected e-mail usage, explain why your hotel should use the two in conjunction, and give you some tips on how to use the two tactics together.

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Posted in E-Mail Marketing, Internet Marketing, Social Media | 2 Comments »