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Archive for the ‘Conferences’ Category

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O’Rourke Hospitality Marketing to Introduce ‘Smartstay’ at HITEC 2010 – Visitors can Enter to Win an Apple iPad

Wednesday, June 2nd, 2010

(June 2, 2010) O’Rourke Hospitality Marketing will be at HITEC 2010, June 21-24, Orlando, Fla., where they will introduce their one-of-a-kind iPhone app for hotels called Smartstay. Visitors to the O’Rourke Booth (#1234) can also enter to win an Apple iPad.

Smartstay is a new ‘white label’ iPhone app that hotels can customize to represent their own brand. Hotels can easily enter their hotel information, images, videos, and news updates with an easy to use content management system that they can access online. (more…)

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Posted in Conferences, Mobile Marketing, Smartstay, Uncategorized | No Comments »

EMail Evolution Conference 2010

Tuesday, February 2nd, 2010

O’Rourke is attending the Email Evolution Conference in Miami Beach, Florida, February 1-3. This conference is sponsored by the Email Experience Council and the DMA, and will focus on how email and digital media drive each other and how businesses can gain the most ROI by utilizing a multichannel strategy. O’Rourke will keep you updated on best practices and new strategies to help your hotel email marketing campaign excel. You can follow the twitter stream of the conference by searching on the hashtag #EEC10 (on a site such as search.twitter.com). (more…)

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Posted in Conferences, E-Mail Marketing | No Comments »

New Media Transformed the Obama Campaign, Can it Transform Your Hotel?

Wednesday, January 6th, 2010

Dan Siroker Shares Lessons Learned From the Unprecedented Campaign


Dan Siroker, former deputy New Media Director of the Obama Presidential Transition, gave a keynote presentation at SES Chicago in December about how he and his team used Data to win the Obama presidential election, and the lessons they learned along the way. Your hotel can learn from these lessons and apply them in your own internet marketing campaign.

(more…)

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Posted in Conferences, E-Mail Marketing, Hotel Websites, Internet, Marketing | No Comments »

Innovative Hotel Website Ideas for 2010 – O’Rourke Interview With Chris Brogan

Tuesday, November 17th, 2009

‘In with the new – out with old!’ is a common phrase as the new year approaches. At O’Rourke Hospitality Marketing we believe this is especially true for hotel website design and the traditional ways of marketing.

We believe it is time to reinvent the standard hotel website, and we will begin with a quick comparison of a typical hotel website today, and our ideas of how a website should be for 2010.

A Typical Hotel Website Today:

• designed to promote hotel with emphasis on beautiful photos
• difficult to navigate, too many options, user gets lost
• static, no fresh content supplied
• designed from a template
• no links to social media sites such as Twitter or Facebook
• no blog
• no video
• no division between types of travelers (i.e. leisure, business)
• no calls-to-action
• no incentive for user to supply e-mail
• no reason for user to visit your site again
• no personal profiling
• no personal communication with guest
• no reviews
• not optimized for the search engines
• no analytics in place

(more…)

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Posted in Conferences, Hotel Websites, Internet, Marketing, Social Media | 12 Comments »

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