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Archive for the ‘Blogs’ Category

O’Rourke Team Attends Pro SEO Boston Seminar

Monday, June 6th, 2011

O’Rourke Hospitality CEO Tom O’Rourke and SEO Specialist Melanie Pappas recently attended the Pro SEO Boston Seminar sponsored by Distilled and SEOmoz. It was an amazing (albeit intense!) two days of comprehensive SEO tips and tricks from some of the top names in the industry, including SEOmoz CEO & Co-Founder Rand Fiskin and Distilled Founder Will Critchlow.

The biggest takeaway for us? Search has gone social. And the more mainstream channels like Facebook and Twitter are only the beginning.

(more…)

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Posted in Blogs, Conferences, O'Rourke News, seo | No Comments »

Southwest Airlines Leverages Social Media Tools

Thursday, October 8th, 2009

nuts

“Southwest Airlines is riding the blogosphere like a wild horse,” says the program description of Paula Berg’s talk at the Inbound Marketing Summit in Boston.

Berg opens her presentation by talking about the Southwest Airline TV show where the camera followed passengers and crews around behind the scenes of the Airport. With the show they were able to reach a totally different demographics than before, which was basically males involved in business with an interest in sports. The show was aired on a Monday night and then on Tuesday two interesting things would happen; one the revenue would go up 9%, and two, they would receive a lot of job applications. (more…)

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Posted in Blogs, Marketing, Social Media | 3 Comments »