You’ve got your OTA offers out, your auction site offers, your email offers and now your Twitter and Facebook offers. Do you know what promotions are returning the best bang for your buck? Chances are if you are offering the same thing through all the different channels you aren’t targeting users enough and could be missing out on revenue and engagement opportunities.
If the saying that no two guests are alike is true, then it also rings true that no two marketing channels are alike – especially when it comes to social media and email. The good news is that there can be overlap.
According to a recent ExactTarget report shared with eMarketer, while email subscribers still make up a majority of engaged followers, there is actually a little overlap in email, Twitter and Facebook fans. This highly-engaged four percent of users are every marketers dream, but how do you increase that number for your brand and continue to keep fans of individual channels happy? Get back to the basics, know your audience and diversify your offers.
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