Brian Boland, Facebook Performance Solutions Manager, spoke with Tom O’Rourke, Founder/CEO of O’Rourke Hospitality Marketing, about how hotels can benefit from using Facebook Ads. Brian explained that if your target audience has seen your hotel ads on Facebook they are more likely to conduct searches on your hotel or click on your hotel listing when it appears in the search engine results pages. He also explained that your hotel can create ads that are highly targeted to very specific audiences and you can specify different age groups, genders, interests, and more. Facebook ads are also effective because of the social component. For example if a guest is a fan of your Facebook page you can also send very targeted ads to their friends.

Tags: Brian Boland, Facebook, Facebook Ads for Hotels, Group M The Influenced: Social Media, hotel internet marketing, How social affects Search, internet marketing for hotels, O'Rourke Hospitality, O'Rourke Hospitality Marketing, SES Chicago 2009, Social Media Advertising, Tom O'Rourke

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