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Archive for March, 2010

Watch Smartstay iPhone Hotel App from O’Rourke Hospitality in Action!

Thursday, March 11th, 2010

Smartstay is a revolutionary iPhone app customized to your own hotel brand. The Smartstay hotel app serves as a 24/7 concierge and provides users with a micro mobile website, real-time news about events, and an interactive city guide.

Hotels have unlimited opportunities to communicate with their guests and can send them exclusive offers. Smartstay is a mobile solution for hotels looking to capture a wider market share, tap into a new source of revenue, and enhance the guest experience at their hotel and in their city.

For more information call 888-965-5966
http://www.smartstayapp.com/

A free Demo Version is available for download at the Apple Store. Just tap on the apple store icon on you iPhone and search for Smartstay or click on this link:  http://bit.ly/bgSC4Y

O’Rourke Launches Smartstay iPhone App to Open Mobile Channel for Hotels

Wednesday, March 10th, 2010

O’Rourke Hospitality Marketing, a full-service marketer specializing in the hospitality industry, has just launched Smartstay a one-of-a-kind iPhone app that hotels can customize to reflect their own hotel brand.

Smartstay is a mobile solution for hotels who have been looking for a way to enter the mobile market and who recognize the many benefits the mobile platform can provide their hotel and their guests. Tom O’Rourke, Founder/CEO of O’Rourke Hospitality Marketing explains, “We’re opening up a channel that has never been used before in the hotel industry. This is not just another app – it’s an opportunity through a mobile channel to connect with a guest before, during, and after their stay.” (more…)

Should My Hotel Use Facebook Ads?

Tuesday, March 2nd, 2010

Our clients often ask us if they should use Facebook ads. Many hotels are skeptical about using the ads and question if they will be effective or not. We recommend that hotels do use Facebook ads, but that they do so with clear goals in mind, and that they follow best practices when it comes to designing, targeting, testing, and tracking their ads.

Before using Facebook ads, hotels should understand the advertising platform. As with any advertising medium, the objective of using Facebooks ads is to increase your business. Facebook ads have the power to do this, but as their representatives often state, their platform is primarily in demand generation rather than demand fulfillment.1

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Facebook Ads – O’Rourke Interview With Brian Boland

Tuesday, March 2nd, 2010

Brian Boland, Facebook Performance Solutions Manager, spoke with Tom O’Rourke, Founder/CEO of O’Rourke Hospitality Marketing, about how hotels can benefit from using Facebook Ads. Brian explained that if your target audience has seen your hotel ads on Facebook they are more likely to conduct searches on your hotel or click on your hotel listing when it appears in the search engine results pages. He also explained that your hotel can create ads that are highly targeted to very specific audiences and you can specify different age groups, genders, interests, and more. Facebook ads are also effective because of the social component. For example if a guest is a fan of your Facebook page you can also send very targeted ads to their friends.