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Archive for 2009

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Proof that Social Media can Help your Hotel’s Business

Monday, November 2nd, 2009

Twitter bird

By now you have probably read many articles about how Twitter can help increase business at your hotel, but are you convinced? Really the best way to find out is to try it for yourself and see if it generates any business for you. It may not happen automatically, but over time you will very likely bring in new bookings through Twitter.

We recently interviewed Juli Lederhaus, The General Manager at the Hawthorne Hotel, about how blogging has helped her increase business. Juli has also embraced the use of Twitter and has 327 followers. She enjoys the personal connections with her guests and tweets about new blog posts, special events, and just about anything she believes will be useful or helpful to her guests. Juli states that she has generated many new bookings through Twitter and shared the following example with us.

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Posted in Uncategorized | 4 Comments »

O’Rourke to Attend Ad Tech New York 2009

Monday, November 2nd, 2009

adtechlogo2

O’Rourke is looking forward to attending Ad Tech New York this week. The conference will host over 200 speakers and 60 panels. A wide range of topics will be discussed including Online Video Ads, Social Media, and Multi-Channel marketing.

O’Rourke will attend the presentations under the MobileMix track which will focus on Mobile Marketing. Mobile marketing is no longer a thing of the future, it is here now. Many consumers are ‘on the go’ and use their mobile devices to search online. This is especially true of the hospitality industry as many travelers use their mobile devices on the road to search for hotels.

These presentations will be given by industry leaders and will look at the vehicles available in mobile marketing including mobile web sites, mobile search, targeted banner advertising, mobile commerce, and click-to-call lead-generation. The presenters will share case studies and their perspective on where mobile is today and where it is headed in 2010.

Stay tuned to our tweets and our blog entries, as we will share with you the insights, advice and marketing secrets of the industry thought leaders who will be presenting.

Our Twitter address is: http://twitter.com/ORourkeSEO

You can also follow all tweets on Ad Tech New York by searching on #adtechny

Below is a list of the Keynote Presentations as well as a list of the Mobilemix Presentations:

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Chris Brogan Interview – Hotels that Listen in Social Media Generate Business

Wednesday, October 28th, 2009

Chris Brogan was very busy running the show at the 2009 Inbound Marketing Summit in Boston, MA, yet being the cool guy that he is, he took the time to share his own insight with us on how hotels should be using Social Media.

Chris is President of New Marketing Labs, and one of the masterminds behind the Inbound Marketing Summit Conferences. He is also the co-founder of the PodCamp new media conference series. His blog ranks #1 on the Ad Age Power 150, and in the top 100 on Technorati. Chris is the co-author of the New York Times Bestseller, ‘Trust Agents,’ with Julien Smith. Trust Agents is about using the web to build influence, improve reputation, and earn trust, as explained on the cover of the book.

Tom O’Rourke, founder/president of O’Rourke Hospitality Marketing caught up with Chris at the Summit, and asked him his thoughts on how the Hotel Industry should be using Social Media. Tom explained to Chris that many General Managers of hotels are thinking of getting into social media, but they aren’t too sure how to use it, or how to staff it. Many are not sure how it is going to help them in the business. He asked Chris what he would recommend to these general managers.

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Posted in Conferences, Reputation Management, Social Media, Travel Review Sites, Videos | 1 Comment »

Tip Four: Create Videos for Your Hotel

Monday, October 19th, 2009

With the emergence of internet marketing and social media, the traditional marketing rules have shifted. Hotels can now communicate with their guests through multiple online channels, many of which are inexpensive or free. If you have read any of our other monthly tips, you will know that we have been conducting research on New England hotels and reporting on their internet marketing efforts. This month we focused on videos, and our research revealed that 77% of New England first class and luxury hotels don’t use videos!


Percentage of NE hotels not using Video

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Posted in Internet Marketing, Videos | 2 Comments »

Southwest Airlines Leverages Social Media Tools

Thursday, October 8th, 2009

nuts

“Southwest Airlines is riding the blogosphere like a wild horse,” says the program description of Paula Berg’s talk at the Inbound Marketing Summit in Boston.

Berg opens her presentation by talking about the Southwest Airline TV show where the camera followed passengers and crews around behind the scenes of the Airport. With the show they were able to reach a totally different demographics than before, which was basically males involved in business with an interest in sports. The show was aired on a Monday night and then on Tuesday two interesting things would happen; one the revenue would go up 9%, and two, they would receive a lot of job applications. (more…)

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Posted in Blogs, Marketing, Social Media | 3 Comments »

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