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Archive for 2009

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Innovative Hotel Website Ideas for 2010 – O’Rourke Interview With Chris Brogan

Tuesday, November 17th, 2009

‘In with the new – out with old!’ is a common phrase as the new year approaches. At O’Rourke Hospitality Marketing we believe this is especially true for hotel website design and the traditional ways of marketing.

We believe it is time to reinvent the standard hotel website, and we will begin with a quick comparison of a typical hotel website today, and our ideas of how a website should be for 2010.

A Typical Hotel Website Today:

• designed to promote hotel with emphasis on beautiful photos
• difficult to navigate, too many options, user gets lost
• static, no fresh content supplied
• designed from a template
• no links to social media sites such as Twitter or Facebook
• no blog
• no video
• no division between types of travelers (i.e. leisure, business)
• no calls-to-action
• no incentive for user to supply e-mail
• no reason for user to visit your site again
• no personal profiling
• no personal communication with guest
• no reviews
• not optimized for the search engines
• no analytics in place

(more…)

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Posted in Conferences, Hotel Websites, Internet, Marketing, Social Media | 12 Comments »

InterContinental Hotels Online Videos Prove More Effective Than T.V. Spot

Friday, November 13th, 2009

At Ad Tech NY this month we caught up with Jared Simon, V.P. of Corporate Development at TurnHere Internet Video, and we asked him to share with us his case study about InterContinental Hotels & Resorts.

Rather than produce one television spot, InterContinental Hotels & Resorts chose to produce online videos which showcase more than 150 cities where their hotels are located. Working with TurnHere, they were able to produce more than 700 stunning videos for the same price it would have cost to produce just one television spot.

These intriguing videos are narrated by the concierge of the hotel who takes the viewer on a tour of the city. The videos have been extremely successful and have been used across the brand’s online marketing initiatives. The videos have also been picked up by numerous editorial sites which is free publicity for InterContinental. Below is a video clip where Jared talks about the concept, process, and result of this innovative video project.

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Posted in Conferences, Internet Marketing, Videos, seo | 2 Comments »

New Email Marketing Tactics for Hotels to Use in 2010

Thursday, November 12th, 2009

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With the growth of email marketing bombarding inboxes, it’s time to get smarter and more creative as to how you use this marketing method. Here are a couple of ideas to think about coming into 2010 that will help you generate some other ways to look at this medium.

Promote Guest Reviews:

Travelers today are placing more value on user-generated content than ever before. This means they are spending more time on review sites like TripAdvisor to see what other people are saying about your property, and using this intelligence as the basis for making a reservation or not making a reservation at your property. As hotel email marketers, maybe it’s time to ask your guests what they thought after their stay, and use these results to build more targeted messaging as well as increase brand loyalty. (more…)

Posted in Uncategorized | 1 Comment »

How Can Social Search Impact my Hotel?

Wednesday, November 11th, 2009

In late October Bing announced that it would integrate Twitter into its search engine results pages, and within hours Google announced that it too would include Twitter updates. I am sure people thought, ‘That’s great news, but how will that impact me and my business?’ As hoteliers, this could have a huge impact on your business if you are not participating in social media and communicating through today’s social platforms.

Google’s goal is to create the most comprehensive, relevant, and fastest search in the world. It doesn’t get much faster than if you are including up to the minute data. Their view is that the next time you search for a hotel, you can be aided by a real-time observation. (more…)

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Posted in Internet Marketing, Search, Social Media, Uncategorized, seo | No Comments »

Sir Martin Sorrell’s Forecast for 2010, Is Your Hotel Looking Ahead?

Monday, November 9th, 2009

Sir Martin Sorrell

Sir Martin Sorrell finally appeared at Ad Tech NY this year, after turning down the invitations of the last three years. He opened Ad Tech with his keynote presentation on ‘What’s coming in 2010.’ He focused on New Markets, New Media, and Consumer Insights.

Sir Martin Sorrell is the founder of WPP, one of the world’s leading communications services groups and a member of the FTSE-100, FTSE-Eurotop 300, the MSCI and BusinessWeek’s Global 1000 companies. GroupM, JWT, Ogilvy and Mather, Young & Rubicam and Grey are all part of the WPP Group. (more…)

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Posted in Conferences, Internet, Internet Marketing, Marketing, Mobile Marketing | 2 Comments »

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