By now you have probably read many articles about how Twitter can help increase business at your hotel, but are you convinced? Really the best way to find out is to try it for yourself and see if it generates any business for you. It may not happen automatically, but over time you will very likely bring in new bookings through Twitter.
We recently interviewed Juli Lederhaus, The General Manager at the Hawthorne Hotel, about how blogging has helped her increase business. Juli has also embraced the use of Twitter and has 327 followers. She enjoys the personal connections with her guests and tweets about new blog posts, special events, and just about anything she believes will be useful or helpful to her guests. Juli states that she has generated many new bookings through Twitter and shared the following example with us.
One of Juli’s guests who goes by the Twitter name of Starmusica recently sent out the two Tweets below to her 92 Twitter followers.
From Starmusica:
Juli read these tweets and responded.
From Hawthorne Hotel:
Starmusica tweeted back.
From Starmusica:
This goes to show that many of your guests and potential guests are indeed participating in Social Media through the use of Twitter. These guests love the fact that they can engage with a hotel and this can instill trust and brand loyalty.
You can see how the Hawthorne Hotel is using Twitter here http://twitter.com/HawthorneHotel. If you would like to see how other hotels are using Twitter, Resideo has also compiled an extensive list http://bit.ly/5LiLO. Resideo is a hotel booking service that uses Twitter to post hotel news, look for people looking for hotels, and to interact with other travel related Twitter-ers.
To learn more about how Twitter can help increase business at your hotel see our previous posts:
5 Ways Hotels can Improve and Track Return on Investment from Twitter
Follow Hotels on Twitter to Capture Special Offers
Above we referenced just one example of how Twitter has generated business for a hotel. If you have some other examples we would be very interested in hearing about them!
Tags: Hawthorne Hotel, Hotels and Twitter, Juli Lederhaus, O'Rourke Hospitality, twitter
Loading ...
AWESOME !!! More hotels NEED to embrace the tools of Social Media to form Social Hospitality !
Well done !
Thanks for the kind words Brian. It is much appreciated. Tom
I’ve been reading a few posts and really and enjoy your writing. I’m just starting up my own blog and only hope that I can write as well and give the reader so much insight.
Thank you for including our “Hotels on Twitter” list. It is indeed a labor of love, as we’re updating almost daily — hotels are signing up on Twitter each and every day…it certainly is amazing!