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Archive for November, 2009

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How Can Social Search Impact my Hotel?

Wednesday, November 11th, 2009

In late October Bing announced that it would integrate Twitter into its search engine results pages, and within hours Google announced that it too would include Twitter updates. I am sure people thought, ‘That’s great news, but how will that impact me and my business?’ As hoteliers, this could have a huge impact on your business if you are not participating in social media and communicating through today’s social platforms.

Google’s goal is to create the most comprehensive, relevant, and fastest search in the world. It doesn’t get much faster than if you are including up to the minute data. Their view is that the next time you search for a hotel, you can be aided by a real-time observation. (more…)

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Posted in Internet Marketing, Search, Social Media, Uncategorized, seo | No Comments »

Sir Martin Sorrell’s Forecast for 2010, Is Your Hotel Looking Ahead?

Monday, November 9th, 2009

Sir Martin Sorrell

Sir Martin Sorrell finally appeared at Ad Tech NY this year, after turning down the invitations of the last three years. He opened Ad Tech with his keynote presentation on ‘What’s coming in 2010.’ He focused on New Markets, New Media, and Consumer Insights.

Sir Martin Sorrell is the founder of WPP, one of the world’s leading communications services groups and a member of the FTSE-100, FTSE-Eurotop 300, the MSCI and BusinessWeek’s Global 1000 companies. GroupM, JWT, Ogilvy and Mather, Young & Rubicam and Grey are all part of the WPP Group. (more…)

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Posted in Conferences, Internet, Internet Marketing, Marketing, Mobile Marketing | 2 Comments »

Proof that Social Media can Help your Hotel’s Business

Monday, November 2nd, 2009

Twitter bird

By now you have probably read many articles about how Twitter can help increase business at your hotel, but are you convinced? Really the best way to find out is to try it for yourself and see if it generates any business for you. It may not happen automatically, but over time you will very likely bring in new bookings through Twitter.

We recently interviewed Juli Lederhaus, The General Manager at the Hawthorne Hotel, about how blogging has helped her increase business. Juli has also embraced the use of Twitter and has 327 followers. She enjoys the personal connections with her guests and tweets about new blog posts, special events, and just about anything she believes will be useful or helpful to her guests. Juli states that she has generated many new bookings through Twitter and shared the following example with us.

(more…)

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Posted in Uncategorized | 4 Comments »

O’Rourke to Attend Ad Tech New York 2009

Monday, November 2nd, 2009

adtechlogo2

O’Rourke is looking forward to attending Ad Tech New York this week. The conference will host over 200 speakers and 60 panels. A wide range of topics will be discussed including Online Video Ads, Social Media, and Multi-Channel marketing.

O’Rourke will attend the presentations under the MobileMix track which will focus on Mobile Marketing. Mobile marketing is no longer a thing of the future, it is here now. Many consumers are ‘on the go’ and use their mobile devices to search online. This is especially true of the hospitality industry as many travelers use their mobile devices on the road to search for hotels.

These presentations will be given by industry leaders and will look at the vehicles available in mobile marketing including mobile web sites, mobile search, targeted banner advertising, mobile commerce, and click-to-call lead-generation. The presenters will share case studies and their perspective on where mobile is today and where it is headed in 2010.

Stay tuned to our tweets and our blog entries, as we will share with you the insights, advice and marketing secrets of the industry thought leaders who will be presenting.

Our Twitter address is: http://twitter.com/ORourkeSEO

You can also follow all tweets on Ad Tech New York by searching on #adtechny

Below is a list of the Keynote Presentations as well as a list of the Mobilemix Presentations:

(more…)

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