O’Rourke is looking forward to attending Ad Tech New York this week. The conference will host over 200 speakers and 60 panels. A wide range of topics will be discussed including Online Video Ads, Social Media, and Multi-Channel marketing.
O’Rourke will attend the presentations under the MobileMix track which will focus on Mobile Marketing. Mobile marketing is no longer a thing of the future, it is here now. Many consumers are ‘on the go’ and use their mobile devices to search online. This is especially true of the hospitality industry as many travelers use their mobile devices on the road to search for hotels.
These presentations will be given by industry leaders and will look at the vehicles available in mobile marketing including mobile web sites, mobile search, targeted banner advertising, mobile commerce, and click-to-call lead-generation. The presenters will share case studies and their perspective on where mobile is today and where it is headed in 2010.
Stay tuned to our tweets and our blog entries, as we will share with you the insights, advice and marketing secrets of the industry thought leaders who will be presenting.
Our Twitter address is: http://twitter.com/ORourkeSEO
You can also follow all tweets on Ad Tech New York by searching on #adtechny
Below is a list of the Keynote Presentations as well as a list of the Mobilemix Presentations:
Keynote Presentations:
2010 – What’s Coming Down the Line?
Sir Martin Sorrell, Chief Executive of WPP
Mr. Sorrell will discuss the expected trends for 2010.
Wikipedia, Wikia, and the Optimistic Future of Media
Jimmy Wales, Founder of Wikipedia, Co-Founder of Wikia
Jimmy Wales will discuss long term trends and the different kinds of innovations that are likely to happen in the next 5 years. A true digital pioneer, Jimmy will discuss the future of digital media and how community generated content will impact consumer behavior.
Chief Digital Officer, Chairman and CEO, Digital Media Group, News Corporation.
Jonathan Miller will discuss the future of digital advertising and the road ahead for marketers, publishers, and agencies.
Presented by the Interactive Advertising Bureau – IAB
This presentation will look at consumer generated content, social networking, widgets, online video, ad networks, activation, engagement, mobile marketing, and the death of television as we know it.
The Numbers Guru, the Video Maven and the Media Guys – On the Future of Video Online
Geoff Ramsey of eMarketer with YouTube, Showtime and Marvel
As the presentation description states, “There’s no question that video will be a big part of the future monetization of the Internet.” This presentation will look at how advertisers can make good money there.
Global Perspectives in the Digital Age
Speakers from Nielsen Online, Thomson Reuters, and JP Morgan Chase
This talk will discuss America as one of the leading digital advertising markets. It will also discuss where America is falling behind. There are exciting technology innovations and advanced digital marketplaces in other countries and regions across the world from the advanced mobile markets of Asia Pacific to thriving digital advertising economies across Europe.
Follow the Money – The Buyers Weigh In
Executives from Unilever, Pulte Homes, Hilton Hotels, and Starcom USA
This presentation will look at digital media and new technologies from established digital channels such as the Web and email to emerging and shifting channels such as online video, mobile, games and the ever-morphing social media.
Mobilemix Presentations:
The State of Mobile Marketing: A Must in the Multichannel Mix
MODERATOR:
Mickey Alam Khan, Editor-in-Chief, Mobile Marketer magazine
PANELISTS:
Robert Z. Samuels, Director for Mobile Products, The New York Times
Matthew Valleskey, Marketing Communications, Mobile Services, Neustar
Marcus Startzel, Senior VP of Sales, Millennial Media
Gene Keenan, VP of Mobile Strategy, Isobar
Kristine van Dillen, Director, Industry Initiatives & Partnerships, Mobile Marketing Association
Marc-Henry Magdelénat, Director, Microsoft Mobile Advertising, Microsoft
Mobile Advertising Immersion – Takeaways from a Living Case Study
MODERATOR:
Jack Philbin, Founder and President, Vibes Media
PANELISTS:
Paran Johar, CMO, Jumptap
Michael Ahearn, VP, Marketing + Communications, iLoop Mobile
Joy Liuzzo, Director of Marketing and Mobile Research, InsightExpress
Cathy Kellner-Diaz, Group Account Director, Mendelsohn Zien Advertising LLC
What Marketers Need to Know about Mobile Apps and the Mobile Web
MODERATOR:
Thom Kennon, VP, Strategy, Wunderman NY
Patrick Mork, VP, Marketing, GetJar
Dean Macri, Founder and CEO, Cielo Mobile
Kevin Barenblat, Co-Founder and CEO, Context Optional
Ken Willner, CEO, Zumobi
Jeff Maurone, Product Manager for Mobile News Products, MSNBC
Measuring Mobile — Exploring the Metrics
MODERATOR:
Bruce Braun, CEO, Agent-M
PANELISTS:
Ali Rana, VP, Digital Strategy, Dynamic Logic
Paul Kultgen, Director of Client Service, Mobile Media & Advertising, Nielsen, Online Division
Kristine van Dillen, Director, Industry Initiatives & Partnerships, Mobile Marketing Association
Evan Neufeld, Advisor and Consultant, Storyline Development
Steven Marshall, Director of Research and Consulting, The Kelsey Group
Location Awareness: Mobile’s Effect on Location-Based Advertising, Search and Social
MODERATOR:
Brian Levin, CEO and Co-Founder, Useful Networks
PANELISTS:
Josh Walker, CEO, CityVoter.com
Alistair Goodman, CEO, Placecast
Dan Gilmartin, VP of Marketing, uLocate
Dustin Jacobsen, Technical Director, Barkley
Naveen Selvadurai, foursquare
Conference Details:
Ad Tech New York
November 4-6, 2009
Javits Convention Center
Ad Tech New York conference schedule:
http://www.ad-tech.com/ny/adtech_new_york_schedule.aspx
Ad Tech New York conference speaker list:
http://www.ad-tech.com/ny/adtech_new_york_speakers.aspx
Tags: #adtechny, Ad Tech New York 2009, future of digital advertising, Internet Marketing, Mobile Marketing, Mobile Marketing for the Hotel Industry
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