Tim Street, CEO of APE Digital, Inc. gave great tips today at the Inbound Marketing Summit in Boston on how to make your video go viral. He stressed that spectacle comes first and then story. He also emphasized that you must incorporate emotions in your video. Some of the strongest emotions are love, joy, surprise, anger, sadness, and fear.

“Emotions change the way we think about products and services – they compel us forward. When you sit down to plan your video think of the two emotions you can use. Don’t go halfway – don’t make a video that creates mild amusement – make one that makes you laugh out loud,” says Tim.

Tim is one of the Internet’s most popular viral video producer and he knows the ability to get attention for your content is very difficult in the crowded new media space. He also knows that it is not impossible.

This is his formula for success, “Create a video with spectacle and conflict, with at least 2 emotions, that create at least one question, and your video will go viral!”

Tim also mentions two tools that can help you. TubeMogul which allows you to upload your video once and they will send it to multiple sites, and mdialog which works on the iphone.

For more information you can download his ebook ’10 Things You Should Do Before You Upload Your Online Video’ at his website http://1timstreet.com/blog/.

Tags: Inbound Marketing Summit, Tim Street, Viral videos

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