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Archive for August, 2009

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Don’t hide from TripAdvisor Reviews!

Friday, August 21st, 2009

There has been a lot of debate recently about whether or not hotels should put a link to TripAdvisor on their website.

Some hospitality marketers are of the opinion that you shouldn’t call attention to reviews. They believe that you could lose business to your competitors because of the multiple ads on TripAdvisor. They also think you shouldn’t direct potential guests to view content that you have no control over.

Other hospitality marketing companies, O’Rourke Hospitality Marketing included, believe that you should most definitely include the TripAdvisor link on your site. Below are some reasons why. (more…)

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Posted in Social Media | 8 Comments »

O’Rourke Hospitality Marketing to Attend the SEOmoz Seminar

Friday, August 21st, 2009

SEOmoz pic.

O’Rourke Hospitality Marketing will attend the 2009 SEOmoz PRO Training Series in Seattle WA, next week, August 24th & 25th.

The SEOmoz PRO Training Series is a two-day training seminar that will focus on Tips, Tricks, and Tactics in SEO from industry experts including Rand Fishkin, Todd Malicoat, Dave Naylor, Vanessa Fox and Ben Jesson.

The core curriculum consists of Content Creation, Site Architecture, Linkbuilding, Keyword Research, Social Media Marketing, Conversion Rate Optimization, Competitive Intelligence, Vertical Search, and Search Engine Penalties & Guidelines.

This annual seminar is limited to 220 attendees and as described by SEOmoz, “As always, this is not a conference, it is an in-depth, fast-paced, educational training seminar designed to take your SEO game to the next level. With two full days of candid, no-holds-barred content from leading industry figures, you will walk away a better SEO than when you started”.

O’Rourke will keep you informed with real-time recaps of the training seminar through our blog entries and videos. You can subscribe to our blog through the RSS feed. We will share with you the latest SEO hints and secrets that can put you way ahead of your competition!

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Posted in Internet Marketing, Link Building, Social Media, seo | No Comments »

Tip 2: Set up a Pay-Per-Click Campaign

Tuesday, August 18th, 2009

Almost Half of New England First Class and Luxury Hotels don’t have a Pay-Per-Click Campaign!

Our research on 213 first class and luxury properties in New England has revealed that almost half of New England Hotels aren’t running Pay-Per-Click campaigns! We have divided the number of hotels who aren’t using PPC by State: Vermont 13, Rhode Island 6, New Hampshire 9, Maine 10, Massachusetts 42, and Connecticut 17.

PPC Chart Illustrated - full text

(more…)

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Posted in Internet Marketing, Pay-Per-Click | 3 Comments »

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