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Archive for April, 2009

Leverage Blended Search and Boost your Hotel’s Search Ranking Position

Thursday, April 30th, 2009

What is Blended Search?

In May 2007 Google launched Universal Search which is also commonly referred to as Blended Search. Ask, MSN, and Yahoo began shortly after. When you search on a word or phrase in Google, such as Disneyland, the universal navigation bar at the top of Google displays contextual navigation links such as web / images / maps / news / video.

final blended search

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5 Ways Hotels can Improve and Track Return on Investment from Twitter.

Thursday, April 30th, 2009

There is a reason why everyone is talking about Twitter. It works – really it does! Many hotels are skeptical about opening a Twitter account. Some hotels think they don’t need it, some think it will add more work, and many just don’t know how to use it.

Then you have the hotels that send Tweets on a regular basis. They instantly update their followers about events, announce special offers, and promptly answer questions. All this and it’s free! Hotels that use Twitter have nothing to lose and everything to gain.
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