JANUARY 23, 2012 | NEWBURYPORT, MA — O’Rourke Hospitality Marketing, LLC is pleased to announce the hiring of Brian Fitzgerald in the role of Vice President of Digital Strategy. Mr. Fitzgerald is responsible for strategy and performance of all company and client digital marketing efforts, including, website development, paid search, search engine optimization, social media and digital media.

Prior to joining O’Rourke, Mr. Fitzgerald resided in Washington D.C and spent the last 4 years working at TIG Global in a variety of positions, most recently as Vice President of Web Strategy.

At TIG Global Brian was responsible for strategy and analysis of all digital marketing efforts. This includes PPC, SEO, social media, digital media and measurement and analysis. He managed a team of eight and drove more than $22 million in revenue for his clients each month.

In addition to his work at TIG Global, Mr. Fitzgerald also worked for 8 years with Marriott International’s e-Commerce department. At Marriott, Brian played a role in developing and implementing corporate and property-level strategies.

“Brian’s strong background in digital strategy for hotels, restaurants and destinations makes him a perfect fit for the strategic direction of our agency,” says O’Rourke President & CEO, Tom O’Rourke.

Mr. Fitzgerald obtained his undergraduate degree in Business Administration from Babson College in 2000. More recently, Brian obtained an MBA from The George Washington University.

About O’Rourke Hospitality Marketing

Founded in 2001, O’Rourke is an award-winning hospitality marketing firm headquartered in Newburyport, Massachusetts. Serving national and international clients, O’Rourke provides hotels with a complete range of services including Internet marketing, hotel website design and development, and creative services. For more information, see the O’Rourke website: http://www.orourkehospitality.com/.